Harley-Davidson Amps Up Learning To Ride With Launch Of Harley-Davidson Riding Academy After Successfully Training More Than 350,000 New Riders Over 14 Years, Program Expands Globally with New Experiences, New Motorcycle and New Name

MILWAUKEE, April 24, 2014 /PRNewswire/ -- Pumping the adrenaline – by learning to ride a motorcycle – just got a lot cooler, not to mention more fun. For the first time ever, those dreaming of riding can now learn on a genuine Harley-Davidson® motorcycle.

Today, the company unveiled the new Harley-Davidson™ Riding Academy – the only national rider training program hosted by Harley-Davidson® dealerships and conducted on an all-new Harley-Davidson® motorcycle.

"For years we've been delivering a life-changing, freedom-inspiring training experience," said Angela Thundercloud, Harley-Davidson Rider Training Manager. "Now, we're taking rider training to a new level by incorporating a Harley-Davidson motorcycle that students will want to keep riding long after class is over."   

Designed to Instill Confidence
There is nothing like the independence of the open road. Since its inception in 2000, Harley-Davidson's rider training program has successfully trained more than 350,000 new riders with a premium Motorcycle Safety Foundation (MSF)-approved rider training experience that guides students on their journey from the classroom to the street with an emphasis on building student confidence on their road to independence.

The Harley-Davidson Riding Academy's New Rider Course provides nearly everything students need to take the first step on their motorcycle riding journey, including MSF-certified instructors, use of a motorcycle to learn on, and a minimum of 20 hours of combined classroom and range training with a guaranteed 6:1 student/instructor ratio. All students need to bring to class is appropriate riding gear.

Harley-Davidson Riding Academy students will learn to ride on the new Harley-Davidson Street™ 500 motorcycle. Its confidence-inspiring handling and agility, smooth powertrain and authentic Harley-Davidson Dark Custom styling not only appeal to young, urban riders around the world, but also make it an ideal vehicle for learning to ride.

"Instilling confidence is vital to preparing new riders to move from the classroom to the open road," Thundercloud said. "We designed everything – the experience, the curriculum and the equipment – to inspire that needed confidence and empower new students to have a ton of fun learning to ride on a Harley-Davidson motorcycle."

In many states, completion of a Harley-Davidson Riding Academy course can exempt riders from needing to take an additional road test before becoming licensed, and many insurance providers offer discounts to graduates.

Global Expansion
In addition to changes in the United States, where more than 180 Harley-Davidson dealers offer training courses, Harley-Davidson Riding Academy is expanding globally into Mexico, China and South Africa.

To learn more about Harley-Davidson Riding Academy, or to find a participating dealer, visit
www.h-d.com/ridingacademy.

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.

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SOURCE Harley-Davidson Motor Company



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