CHICAGO and TAMPA, Fla., Aug. 5, 2016 /PRNewswire/ -- Harmony Health Plan, Inc., a subsidiary of WellCare Health Plans, Inc. (NYSE: WCG), is a leading sponsor of the 2016 Bud Billiken® Parade and Picnic. The event will take place on Aug. 13, 2016 and kicks off with the parade that begins at King Drive and Oakwood Boulevard in Chicago. Harmony's parade float will feature the EmPowerHer women's health initiative and radio personalities from the company's media partner, WPWX-FM, Power 92. Several of the health initiative's 15 community-based partners will join Harmony in the parade.
The Bud Billiken Parade is the second largest parade in the United States. Produced by the Chicago Defender Charities©, it still holds true to its original purpose of providing underprivileged youth with a chance to be in the limelight. Today the parade features dozens of bands, drill teams, marching units and floats. Hundreds of thousands line the parade route to Washington Park where it disbands, and millions more view it live on television. This year's theme is "Uniting the Community through Education for 87 Years."
Harmony will provide health information and screenings at Washington Park. The EmPowerHer initiative addresses 11 critical health and wellness challenges communities in Chicago face every day, such as ways to manage and prevent diabetes, asthma and breast cancer, and ensuring children receive vaccinations and see the doctor on a regular basis.
"We are privileged to be a leading sponsor of this year's Bud Billiken Parade and Picnic, a celebration of youth that brings the community together for a day of fun and festivities. Its mission to improve the lives of Chicago's citizens aligns with Harmony's commitment to support our members, their families and communities to help them achieve better, healthier lives," said Dr. Robert Hillard Jr., president of Harmony Health Plan.
"We are pleased to have Harmony as a leading sponsor of the Bud Billiken Parade," said Dr. Marc A. Sengstacke, executive director, Chicago Defender Charities. "Their support for the community is most appreciated and much needed."
As of June 30, 2016, WellCare and Harmony Health Plan serve approximately 211,000 members in Illinois, including 168,000 Medicaid members, 15,000 Medicare Advantage plan members and 28,000 Medicare Prescription Drug Plan members.
About WellCare Health Plans, Inc.
Headquartered in Tampa, Fla., WellCare Health Plans, Inc. (NYSE: WCG) focuses exclusively on providing government-sponsored managed care services, primarily through Medicaid, Medicare Advantage and Medicare Prescription Drug Plans, to families, children, seniors and individuals with complex medical needs. WellCare serves approximately 3.8 million members nationwide as of June 30, 2016. For more information about WellCare, please visit the company's website at www.wellcare.com or view the company's videos at https://www.youtube.com/user/WellCareHealthPlan.
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SOURCE WellCare Health Plans, Inc.