BIRMINGHAM, Mich., Sept. 29, 2011 /PRNewswire/ -- Harris Marketing Group (HMG) is excited to announce the launch of TheGiftInsider.com, a newly branded, designed and programmed online shopping community. The Gift Insider features unique and under-the-radar gift ideas from all over the nation and for a variety of prices, people and special occasions.
The new site is an update for Lindsay Roberts, the gift-giving guru who is the face of the brand. HMG took The Gift Insider to a whole new level with expanded functionality and more user-friendly navigation to search for the perfect gift. Fans of the site can now explore based on personality, gender, occasion and price as well as view Roberts' favorite gift ideas.
"I love the way the site operates now," Roberts said. "Harris Marketing Group did a great job of listening to what my goals were for the site and in what areas I wanted it to grow."
Roberts' relationship with HMG is part of HMG's long history of client success. HMG is a fully integrated agency and digital firm with a reputation for quality creative and measurable results. They have successfully partnered with numerous Fortune 500 companies to produce custom state-of-the-art digital, e-commerce and social environments. HMG offers an extensive range of services, including cutting-edge Customer Relationship Management and innovative ways to generate brand buzz for their clients.
"I needed someone who would take my company to the next level. I really want to help people, especially men, find the perfect gift. Harris not only branded The Gift Insider and gave it personality, but they pushed to make it a great experience for anyone who visits."
Roberts, who began her career working for publications like Esquire and Good Housekeeping, always had a knack for finding the most creative and exceptional gifts. Although the project started small, The Gift Insider eventually grew into a full-time passion for Roberts.
"Even as a kid, I had so much fun finding gifts for people. I love seeing the look of happiness on someone's face when they open a gift from me and I know I've nailed it," said Roberts. "Now I can do that on a much bigger scale and for a variety of people and occasions. I am so happy with how TheGiftInsider.com turned out."
Harris Marketing Group (HMG) is a different kind of agency. Located in Birmingham, Mich., HMG is nationally recognized for our non-traditional approach to building success around our clients' brands, capturing the traditional essence of a brand through non-traditional methods. A full-service agency, we specialize in multiple platforms, including loyalty and acquisition, brand building and brand engagement. More than lead generation, we are specialists in sales generation. We create brand experiences that transform consumers to enthusiasts for our clients' brands. For more information, please call 248.723.6300 or visit our website at www.harris-hmg.com
SOURCE Harris Marketing Group
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