NEW YORK, March 3, 2016 /PRNewswire/ -- To stay relevant and visible during the ongoing evolution of digital marketing, small business owners must leverage the new opportunities and technologies to promote their brands through online channels.
In his latest post on the PR Toolkit, Rich Kahn, founder and CEO of eZanga.com explains how technology has changed the way marketers market, which then changes the look and feel of a business' marketing department. Kahn further explains the following reasons why digital marketing is the new traditional marketing:
- Departmental changes. Employers have made the shift within their organizations to reflect the wants and needs of their consumers. With employees now having titles as "social media manager" or "content strategist," most customers want access to information very quickly and they dictate how they want to see it. Kahn suggests integrating "experience marketing" where you leave the channels behind and focus solely on the user and their unique experience.
- Omnichannel approach. As we continue to adopt new technologies, marketers must continue to implement an omnichannel strategy to coordinate seamless interactions between different devices and experiences. Kahn sites how print campaigns are now leveraging QR codes, hashtags and social media icons to drive consumers back to an online experience.
For further discussion on the reasons digital marketing has become the new traditional marketing, read Kahn's post here.
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Director, Strategic Channels
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