Hatmatic Launches Crowd-funded Apparel Platform To Reimagine Popular Sports Branded Memorabilia

NEW YORK, Oct. 2, 2013 /PRNewswire/ -- Hatmatic announced the launch of its new platform enabling users to develop baseball caps with team logos & fully customized color schemes that are not currently available in the marketplace. Two of the Hip-Hop industry's best have designed hats on Hatmatic for the launch of the crowd-funded design platform, with Fabolous & Pusha T both unveiling customized hats tailored to each of their preferences.

The New York-based startup will offer users the chance to create "made-to-order" caps that go into production once 36 funders have contributed to a custom design. Keeping quality at the top of mind, Hatmatic has partnered with New Era who will provide all production services for the hats. Custom cap designs that have received the required amount of orders to "tip" will then be sent to New Era for manufacturing.

With the launch of Hatmatic's crowd-funded design platform, users can select their favorite Major League Baseball (MLB) team logos during the design process. Hatmatic will look to have additional leagues and/or lifestyle partners so that a new range of logos will be available for interested patrons in the near future.

Beyond sports fans and tastemakers, Hatmatic also provides AAU, intra-mural and little league teams, the greek system, charities and other color inspired groups a way to crowd-source and crowd-fund hats in custom colors for limited production runs of 36 or more.

Hatmatic's crowd-funding platform works as follows:

• Users can visit Hatmatic.com, or Hatmatic's Facebook page to design a hat.
• Users then spread the word about their hat design to friends, network, etc.
• Once a hat design hits the 36 pre-order mark, hat designs are sent to New Era for production
• Hats are delivered to users 6-10 weeks later
• The designer of the hat gets their hat for free

"Hatmatic is the first of its kind, operating as an independent company offering users a way to crowd-source their own designs of popular branded items that are readily available in the marketplace," says Founder John McPheters, "We're very excited to see the designs our users will create."

About Hatmatic
Hatmatic was founded in 2013 to provide cap lovers with a new way to bring designs to market. Our "made-to-order" approach is what sets us apart from other hat sites, and enables us to provide anyone with their own customized unique products for their group of friends, followers and network in general.

SOURCE Hatmatic