Havas Edge And Rentrak Reach 'Game-Changing' Agreement --Top Advertising Agency to Use Rentrak's Revolutionary TV Ratings Information--
PORTLAND, Ore., Feb. 8, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who precisely measures movies and TV everywhere, today announced a multi-year TV Essentials and Station View Essentials contract with Havas Edge, the award-winning agency that is part of the renowned Havas Worldwide Network.
With Rentrak, Havas Edge will receive television-viewing information from more than 20 million TVs in over eight million households to garner deeper insights into consumer viewing preferences and motivations. As North America's largest vertically integrated direct response agency, Havas Edge will utilize the stability of Rentrak's TV ratings currency to produce superior results for its clients. Edge will link its vast repository of proprietary data with Rentrak's consumer information to provide unprecedented targeting precision and generate optimal sales results for its direct response advertiser clients.
"We see our relationship with Rentrak as a game-changer in our commitment to develop the most accurate web attribution modeling in direct response," said Steve Netzley, Chief Executive Officer of Havas Edge. "Havas Edge serves a wide range of clients, most of whom have the majority of their consumer response engagement occurring on the web, making it imperative to have the most accurate information available. In our opinion, Rentrak provides the best and most accurate 'behavioral' view of television viewers, enabling Edge to eliminate the margin of error factor in our response attribution modeling that we develop for our clients."
"Today's television landscape is very complex. Consumers have access to unprecedented amounts of content across a deep number of networks and On-Demand viewing platforms," added Rentrak's Chief Executive Officer Bill Livek. "Havas Edge understands that Rentrak's advanced demographics and targeting capabilities, such as our Polk Automotive and MasterCard segments, produces results similar to its direct marketing approach."
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The ratings service is the only fully integrated system utilizing detailed satellite, telco and cable TV viewing data.
About Havas Edge:
Havas Edge, a member of Havas Worldwide, is an award-winning agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner that's committed to giving clients more for less. Our Edge comes from a media-agnostic, results-oriented approach, supported by our wealth of assets and capabilities. We offer more than 325 integrated marketing experts in five offices, leading direct response TV media planning and buying services, full-service digital and online marketing capabilities, and DRTV creative and production services. More details are at www.havasedge.com.
About Havas Worldwide:
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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