Hawaiian Tropic® Sun Care Makes a Splash on the Shores of South Beach as Official Sun Care Sponsor of Mercedes-Benz Fashion Week Swim

MIAMI, July 19, 2012 /PRNewswire/ -- Hawaiian Tropic® sun care makes its first-ever appearance on the runway this week as the official sun care sponsor of Mercedes-Benz Fashion Week Swim in Miami.  The iconic sun care brand will feature its newest product, Hawaiian Tropic Silk Hydration™ lotion sunscreen, in the Mara Hoffman Swim Resort 2013 runway show and will provide its fans with exclusive access to behind-the-scenes action on its Facebook page (www.facebook.com/hawaiiantropic).

(Photo: http://photos.prnewswire.com/prnh/20120719/NY41889 )

The Hawaiian Tropic® brand will create a "skin hydration station" backstage at the Mara Hoffman Swimwear show on July 21.  Here, the brand will protect and moisturize models' skin with new Hawaiian Tropic Silk Hydration™ lotion sunscreen before they strut down the runway.

"The greatest accessory to the hottest swimwear is silky, smooth skin," says designer Mara Hoffman.  "By collaborating with Hawaiian Tropic Silk Hydration™ lotion sunscreen, I have the opportunity to showcase both in my 2013 Resort Swim Collection." 

Hawaiian Tropic® sun care fans have a chance to participate in Mercedes-Benz Fashion Week Swim on its Facebook page (www.facebook.com/hawaiiantropic) throughout the Week.  The brand will give fashionistas exclusive content, including front-row and backstage access from the Mara Hoffman runway show, celebrity sightings and the latest swimwear trends.

Additionally, fashion trendsetters, editorial mavens and celebrities will have the chance to enjoy an indulgent experience at the Hawaiian Tropic® sun care cabana onsite, allowing visitors to indulge themselves with Hawaiian Tropic Silk Hydration™ lotion sunscreen.  The brand also will host an exclusive pool party at the famed Raleigh Hotel where brand fans, celebrities and fashion insiders will be treated to an afternoon of luxurious lounging by the pool. 

"Great style starts with great skin, and we couldn't think of a better way to showcase new Hawaiian Tropic Silk Hydration™ lotion sunscreen than at Mercedes-Benz Fashion Week Swim" says Minna Raffin, Sun Care Director, Energizer Personal Care, maker of Hawaiian Tropic® sun care products.  "It provides intense moisture to keep skin soft and silky smooth.  Its lightweight feel and hydrating ribbons keep skin pampered and protected from UVA and UVB rays, even in the intense Miami sun." 

Hawaiian Tropic Silk Hydration™ Lotion Sunscreen

New Hawaiian Tropic Silk Hydration™ lotion sunscreen is the only sun protection with luxurious hydrating ribbons to pamper your skin with 12 hour moisturization and provide broad spectrum UVA and UVB protection.

Available in SPF 12, 30 and 50, Hawaiian Tropic Silk Hydration™ lotion sunscreen provides safe and effective  broad spectrum UVA and UVB protection that won't break down in the sun, along with nourishing antioxidants, exotic island botanicals, a warm tropical fragrance and a lightweight, non-greasy feel.

Hawaiian Tropic Silk Hydration™ lotion sunscreen is available nationwide in mass, grocery and drug retailers.  For more information, visit www.facebook.com/HawaiianTropic.

About Hawaiian Tropic® Sun Care

Founded in 1969, the Hawaiian Tropic® brand is one of the most iconic and best-known sun care brands in the U.S. with a wide range of products including sunscreens, tanning, sunless tanning, after sun, sport and lip. Hawaiian Tropic® products have carried The Skin Cancer Foundation's Seal of Recommendation for nearly two decades.

About Energizer Personal Care®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.

SOURCE Energizer Personal Care/Hawaiian Tropic(R) Sun Care