"Students enter the marketing industry from a variety of fields of study, and that's particularly true now that the concept of data-driven campaigns has gained currency beyond direct response practitioners," Hawthorne-Castro observed. "I'm looking forward to hosting a lively discussion among the accomplished marketing professionals on the panel, who are ready to share their insights and advice with students, who are eager to apply what they've learned in an internship or entry-level job."
The event's organizers anticipate that dozens of students from local colleges will attend the panel discussion, representing an array of class years and majors. The panel program will span approximately 45 minutes, encompassing a discussion among the panelists and a question-and-answer session to enable students to interact directly with panelists. The discussion will focus on topics such as career paths, the impact of college work on career options, trends that may affect the industry in the future, hiring, the importance of mentors and what it's like to lead marketing organizations and campaigns.
As a leader in the advertising space who devotes considerable time and resources to mentoring projects, Hawthorne-Castro is uniquely qualified to moderate a panel discussion that addresses issues of interest to aspiring marketing professionals. She is an active member in a number of distinguished organizations, including TED and the Young Presidents Organization, and has been recognized for her leadership and mentoring efforts with numerous awards, including "Woman of Influence" by L.A. Biz and Biz Women, Direct Marketing News Top 40 Under 40 and even received Marketing EDGE's "Rising Star" award.
To learn more about Marketing EDGE, please visit http://www.marketingedge.org/. For more information on the ERA D2C Conference, please see http://site.retailing.org/d2c. Find out more about Hawthorne at www.hawthornedirect.com.
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands.
Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.
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