LOS ANGELES, Dec. 10, 2015 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, today announced that CEO, Jessica Hawthorne-Castro has been recognized as a "Woman of Influence" by the L.A. Biz. Hawthorne-Castro is one of 50 area women selected by readers in recognition of their career success, community commitment and track record of paying it forward. The 2016 class of Women of Influence was recently announced on the L.A. Biz site as well as on the organization's national site, Bizwomen.com.
The 2016 class of Women of Influence is the second chosen for the annual award. The group will be celebrated at a public luncheon to be held in downtown Los Angeles in January. In addition to recognizing the winners, the event will feature a panel discussion on mentoring. Honorees will also be invited to share more about their career success by a Bizwomen.com reporter.
L.A. Biz participates in a national effort sponsored by the American City Business Journals to celebrate women business leaders and create a culture of mentoring nationwide. Events will be held in 43 other cities to recognize women business leaders in those communities.
"I'm honored to be included in such an accomplished and influential group of women," said Hawthorne-Castro. "I've received guidance and inspiration from women throughout my career, and I believe it's incredibly important for women to be there as mentors for the next generation of business leaders. I'm delighted to be recognized by an organization that celebrates women's success like L.A. Biz."
Hawthorne-Castro's company, Hawthorne, has successfully led over 1,000 campaigns for some of the world's top brands generating more than $10 Billion in consumer sales. The company engages, informs and persuades customers, driving significant market share growth and delivering value by combining creative services with data science.
About Hawthorne Direct:
Hawthorne Direct is a leading technology-based advertising agency specializing in analytics and accountable brand campaigns for 30-years. As a full-service agency, the agency is deeply integrated into all aspects of campaign development, execution and management addressing the following key functions: Strategic Planning; Creative Development; Cost-effective Production; Media Planning, Buying and Performance Analytics; and Hands-on Campaign Management. The agency combines persuasive brand messaging with best-in-class analytics to create accountable, high-performing advertising campaigns.
Hawthorne helps brands to efficiently reach targeted consumers, improve cost per acquisition, optimize customer lifetime value and drive consumer response to key retail outlets. Leveraging its rich history in data and analytics, the agency is uniquely positioned to offer integrated campaign solutions that can be transformative for its clients. Comprehensive integrated solutions encompass creative, media, digital and mobile services. Hawthorne maintains brand integrity while leveraging propriety performance analytics software to ensure optimal campaign results. The agency has developed successful award-winning campaigns for an expansive base of Fortune 500 brands.
SOURCE Hawthorne Direct