LOS ANGELES, Nov. 18, 2015 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, announced today that company CEO Jessica Hawthorne-Castro has been nominated for the Member of the Year Award by the Direct Response Marketing Alliance (DRMA). According to the DRMA organization, nominees for this prestigious award stand out in the field by demonstrating extraordinary dedication and passion to the betterment of the direct response marketing industry as well as for their achievements over a 12-month period.
The DRMA is focused on unity this year as well as the recognition of advocates who enhance the discipline of performance-based marketing and champion the concepts, methodologies and principles of the field. The organization will reveal the winner of the DRMA Member of the Year Award at the DRMA Winter Bash in New York City on Tuesday, December 8, 2015. A total of eight direct response marketing leaders have been nominated.
The winner will be determined by votes from employees of DRMA member companies. Voting begins on Monday, November 16 and will be completed on Wednesday, November 25. After being recognized at the DRMA Winter Bash in New York City, the winner will be featured in Response Magazine as well as in the Response This Week e-newsletter. The winner is also eligible to contribute a column to an upcoming issue of Response and to moderate an education session at Response Expo 2016 in San Diego, which will be held April 26-28, 2015.
"DRMA is an essential resource for direct, digital and data-driven marketing professionals, so I'm honored to receive a nomination for the Member of the Year Award," said Hawthorne-Castro. "This recognition reflects the hard work and dedication of the entire Hawthorne Direct team, and I look forward to meeting fellow nominees and discussing developments and achievements in our field at the Winter Bash in New York City this December."
Employees of DRMA member companies can vote for Member of the Year nominees at bit.ly/1OccOvJ. To learn more about Hawthorne Direct, please visit www.hawthornedirect.com.
About Hawthorne Direct:
Hawthorne Direct is a leading technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30-years. As a full-service agency, the agency is deeply integrated into all aspects of campaign development, execution and management addressing the following key functions: Strategic Planning; Creative Development; Cost-effective Production; Media Planning, Buying and Performance Analytics; and Hands-on Campaign Management. The agency combines persuasive brand messaging with best-in-class analytics to create accountable, high-performing advertising campaigns.
Hawthorne helps brands to efficiently reach targeted consumers, improve cost per acquisition, optimize customer lifetime value and drive consumer response to key retail outlets. Leveraging its rich history in data and analytics, the agency is uniquely positioned to offer integrated campaign solutions that can be transformative for its clients. Comprehensive integrated solutions encompass creative, media, digital and mobile services. Hawthorne maintains brand integrity while leveraging propriety performance analytics software to ensure optimal campaign results. The agency has developed successful award-winning campaigns for an expansive base of Fortune 500 brands.
SOURCE Hawthorne Direct