LOS ANGELES, Aug. 22, 2016 /PRNewswire/ -- Hawthorne the leader in brand response advertising, announced today George Leon, Hawthorne's Senior Vice President of Media/Account Management will moderate a panel discussion titled "Programmatic Video: Building And Buying the Shareable Story" during the upcoming Programmatic Insider Summit.
The August 23, 2016 session will explore multiple topics and provide answers to questions including:
- What kinds of brands should pursue programmatic video?
- Aspects of programmatic video that are relevant to audience members and its expected growth in the coming years.
- Panel members will discuss their strongest and weakest programmatic video strategies as well as any segmentation or clustering tools that guided strategy.
- Best practices on balancing engaging content and awareness building while reaching KPIs.
Mr. Leon will encourage each panel member to share their own diverse experiences with programmatic video. Panel participants include:
- Evan Barocas, Director of Display Advertising, PointIt
- Matheus Barros, Founder & CEO, CUBOCC
- Jackie Coffey, Director of Performance Marketing, Butler, Shine, Stern & Partners
- Pete Kluge, Group Product Marketing Manager, Adobe
The 2016 Programmatic Insider Summit will take place at The Resort at Squaw Creek, in Lake Tahoe, California from August 21st to 24th. The event will explore several trending topics including; how are marketers combatting bots and fraudsters, best practices to track users across devices and craft appropriate messaging, and ways to craft creative that feels less robotic than the delivery mechanisms. Key watchwords for the summit include "quality," "user experience" and "content."
"I'm thrilled to return to the Programmatic Insider Summit, this time as a panel moderator," said Leon. "We'll discuss various best practices that ensure programmatic video content is engaging and builds awareness while also helping brands reach their KPIs."
Mr. Leon manages Hawthorne's brand response TV (BRTV) strategy, execution, and analytics. He also drives the company's data science and "big data" initiatives for a broad range of clients including 3M, Brother International, Equifax, Hamilton Beach, HomeAdvisor.com, Transamerica and zulily. A 20-year industry veteran, Mr. Leon has experience in every aspect of agency account management, media planning and analysis, data analytics and team building.
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations.
As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.
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