With this partnership, Haymarket intends to provide the HCPs that visit the brands in the Haymarket Medical Network with a more robust and comprehensive offering of clinical information when they are engaged with news and features about the same disease. The DSM material will be integrated within relevant content on each of the Network's websites, where HCPs can navigate through this reference material and benefit from a deeper scope of clinical data without leaving the brand's website. The expectation is that by supplementing Haymarket's content with a thorough reference like DSM, HCPs will be able to access quick and concise clinical data and more efficiently treat their patients.
"Our clinical brands already provide timely, evidence-based information to hundreds of thousands of HCPs each month," said Jim Burke RPh, SVP of Digital Products at Haymarket. "We have also integrated a comprehensive drug database and, more recently, CME opportunities for HCPs into all of our brands. The partnership with DSM is another step in Haymarket's commitment to deliver timely and relevant content to HCPs, with the goal of improving patient outcomes."
About Haymarket Media, Inc.
Haymarket Media Inc. (HMI), a global publication and communications company founded in 1957 with North American Headquarters in New York City, publishes titles in 23 languages and in more than 100 nations.
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SOURCE Haymarket Media Inc.