-- Organizations will also test the effectiveness of the candidates' ads --

FLEMINGTON, N.J., Sept. 7 /PRNewswire/ -- HCD Research and Muhlenberg College announced today that they will conduct on-going social media research to track and measure voter sentiment for some of the most highly contested political races in the upcoming fall elections.

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The two organizations will focus on several key races including the Pennsylvania senatorial and gubernatorial races featuring Toomey vs. Sestak and Corbett vs. Onorato respectively; the Nevada senatorial race with Reid vs. Angle; the Florida senatorial race with Rubio, Crist, Greene and Meek; the Missouri senatorial race with Blunt vs. Carnahan; and the California senatorial race with Boxer vs. Fiorina.

The research is being conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) to provide the media with a way of comparing and trending Americans' perceptions of the candidates' responses to key issues in the upcoming fall elections.

According to Glenn Kessler, president and CEO, HCD Research, the organizations will use NetClass Politics, a service that was developed to measure and track the negative and positive social media buzz surrounding the campaigns and political candidates.  In addition, the organizations will also test the effectiveness of the candidates' ads.

HCD Research will use its mediacurves.com website to conduct the political ad testing. The company uses the website to test and obtain Americans' perceptions of popular and controversial media events and advertisements. To view the results from recent studies, go to: www.mediacurves.com.

HCD Research is a communications and marketing research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.  Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.

SOURCE HCD Research, Inc.

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