HDTV Purchase Intentions Soar To Three-Year High In Strategy Analytics Survey
BOSTON, July 16, 2013 /PRNewswire/ -- The consumer electronics market may be set for recovery, judging from the latest purchase intention data from Strategy Analytics' ConsumerMetrix service. Compared to the previous survey in Q4 2012, more consumers across the US and Europe are now intending to buy HDTVs, blu-ray disc players and connected TV players over the coming twelve months. The report, "TV/AV Devices: Purchase Intention Index Q2 2013", found that more than 23 percent of respondents expect to buy an HDTV during the next year, compared to less than 18 percent in Q4 2012. Thirteen percent of people now expect to buy a blu-ray disc player, compared to 10 percent previously. Intention to buy Apple TV and other connected TV players has also risen although only 6 percent of people say they will buy one of these products.
"Global TV sales have been in decline but our surveys suggest that consumer sentiment is finally moving in the right direction," says Jia Wu, Director, Connected Home Devices. "While economic recovery remains patchy this survey evidence suggests that more consumers are ready once again to invest in the latest TVs and other gadgets than last year."
According to the survey the recovery is likely to come first to the US market. HDTV purchase intentions in the US are now 7.6 percent higher than in late 2012, while in Europe they have improved by a more modest 4.5 percent. The strongest market in Europe appears to be Germany, while Italy is currently the weakest.
"It may be too soon to talk about the feel-good factor," says David Mercer, Principal Analyst. "But after a very challenging period for the industry it seems that consumer electronics manufacturers may finally have some good news to look forward to."
Methodology: Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in June 2013. The sample consisted of n=2062 individuals in the US and n=4118 in Europe ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively.
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SOURCE Strategy Analytics