RICHMOND, Va., Jan. 17, 2017 /PRNewswire/ -- Health Warrior, a food and movement brand that delivers nutrient-dense superfoods in radically convenient forms, announces a Kickstarter campaign for its delicious new Mexican Chocolate Chia Bar with 100 percent of the profits supporting the Tarahumara tribe. The campaign will fund sustainable agriculture projects for the Tarahumara, enabling them to revitalize their traditional farms and seed stocks devastated by recent droughts.
"We wanted to honor the Tarahumara's inspiration and lifestyle from the founding of Health Warrior by giving back to their community, especially after the droughts hit the Copper Canyons," said Shane Emmett, Co-founder and CEO. "It was their way of life – deeply connected to the land and movement -- that helped inspire the creation of our company. We are so happy to deepen our bond of friendship, to celebrate their lifestyle and culture, and to help bring their inspiration to a broad modern audience with Operation Farm and Run."
As chronicled by explorers throughout the centuries, and the subject of groundbreaking recent research on human evolution, the Tarahumara are some of the most powerful endurance runners in the world despite never engaging in typical athletic "training." Their ability to run long distances barefoot or in Huarache sandals, profiled in the best-selling book Born to Run by Christopher McDougall, recently captivated modern culture. Their great secret is their lifestyle, based on a foundation of plants and joyful movement, with surprisingly little running. Their lifestyle is their training, and it was this philosophy of life, food, and movement that helped inspire Health Warrior to launch the original Chia Bar, the first bar with a superfood as the #1 ingredient.
The brand quietly kicked off Operation Farm and Run with the Tarahumara in the summer of 2016, directly funding the refurbishment of a test farm with infrastructure and the labor required to cultivate chia using traditional Tarahumara farming practices. In December 2016, a group of Health Warrior team members and American runners journeyed deep into the Copper Canyons to experience the farms, food, trails, and culture first-hand during the harvest festival. The Kickstarter campaign will allow the Tarahumara to build on this early success by refurbishing more farms with strong foundations of soil replenishment, seed sourcing, labor, and basic infrastructure like hoses for irrigation.
The Health Warrior Kickstarter campaign will run Jan. 17 -March 17 with 100 percent of the profits supporting the tribe. Visit http://kickstarter.healthwarrior.com to support the campaign and www.healthwarrior.com to learn more about the brand's mission to build a stronger society through better health and sustainable food production.
About Health Warrior
Health Warrior is a food and movement brand that delivers superfoods—the most nutrient-dense foods on the planet—in convenient forms to power everything you do. Health Warrior was founded in 2010 by three college athletes and friends, Dan, Nick, and Shane. As college athletes they approached food as calories to burn during hours of daily practices. But after entering their professional lives, that carefree approach to nutrition met cold, hard, desk-bound reality. They went from running between matches, meets, and games to meetings and day care pick-ups. Eventually, they learned that what matters is the quality of calories over quantity. After reading the best-selling book Born to Run, they discovered one of the most nutrient-dense foods on the planet, chia seeds. This page-turner told of the Tarahumara Indians and their seemingly superhuman long-distance runs. The Tarahumara, like the Aztecs before them, were fueled by chia. Ounce-for-ounce, chia has more omega-3s than salmon, more protein than eggs, and more fiber than flax. The three started eating chia every day. So did their families and then co-workers joined the tribe. This superfood provided powerful nutrition and powerful inspiration. Inspiration to get up from their desks, to move, to make better food choices, and to found a company with a mission to bring this nutrition and inspiration to everyone. Health Warrior products are available nationwide and at healthwarrior.com.
Covet Public Relations
Annie Drury, 619.795.6030
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/health-warrior-launches-kickstarter-campaign-to-support-the-tarahumara-tribe-in-mexicos-copper-canyons-300391539.html
SOURCE Health Warrior