Healthcare Digital Pro Kevin Silverman Joins Ruder Finn as Director of Healthcare Innovation
Newly Created Position Bolsters Award-Winning Health & Wellness Offering
NEW YORK, June 14, 2011 /PRNewswire/ -- Ruder Finn, one of the world's largest public relations agencies, announced today that Kevin Silverman will assume the newly created role of Director of Healthcare Innovation. Silverman was formerly the Vice President of Digital Influence Strategy at Ogilvy Public Relations Worldwide. His depth and breadth of experience in creating and maximizing digital offerings on behalf of clients in the highly regulated pharmaceutical industry will provide additional firepower to the award-winning digital work at Ruder Finn.
"Kevin is an industry veteran who has led successful brand account teams for pharmaceutical and healthcare clients, yet he also brings cutting-edge digital experience and practical knowledge of what works and does not work for clients in today's rapidly evolving marketplace," says Susan Goldstein, Global Head of Ruder Finn Health & Wellness. "Moreover, Kevin brings a dynamic creativity and energy that will help further elevate our already award-winning health and wellness digital expertise, on behalf of new and existing clients."
Ruder Finn most recently won the PRSA-NY 2011 Big Apple Award for the CFCareForward Scholarship program (www.cfcareforwardscholarship.com), which showcases the firm's digital prowess in health and wellness.
"Ruder Finn is an unmatched leader in both Health & Wellness, as well as Technology & Innovation," says Kevin Silverman. "I am thrilled to lead a cross-practice charge that will further elevate our existing business, as well as inspire a new chapter in pioneering innovation."
At Ogilvy PR, Silverman provided communications support and disease awareness initiatives for some of the world's leading healthcare companies including Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Dey, GlaxoSmithKline, Merck, Novartis and Pfizer in the areas of rare diseases, pain management, oncology, diabetes, men's health, respiratory disease, virology and women's health.
"I am confident that clients will widely utilize Kevin's knowledge as they continue to seek ways to take advantage of cutting-edge digital vehicles, while at the same time adhere to the many regulatory demands on them as companies in the pharmaceutical and healthcare space. The challenge for these companies is not going away and the professionals who can help them navigate the terrain are highly sought after," says Scott Schneider, Ruder Finn Chief Digital Officer. "We just brought on board one of the best in the field to help us with these challenges."
About Ruder Finn (www.ruderfinn.com)
Ruder Finn, Inc. is a leading communications, counseling and services agency with more than 65 years' experience. The Ruder Finn Group maintains offices in, New York, London, Paris, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The agency services the global and local communications needs of more than 250 corporations and nonprofit organizations.
Ruder Finn is organized around four strategic pillars that reflect its key areas of leadership: Health & Wellness, Corporate & Public Trust, Technology & Innovation and Consumer Connections. Expertise includes corporate reputation management, branding, cultural and social issues, and intent-driven social media through our full-service digital practices RFI Studios.
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