HealthPlan Services Taps Dennis Prysner to Head Corporate Healthcare Reform Initiatives

13 Mar, 2012, 10:30 ET from HealthPlan Services

TAMPA, Fla., March 13, 2012 /PRNewswire/ -- HealthPlan Services (HPS), the nation's leading technology and administrative services provider for the insurance and managed care markets, announced today that Dennis Prysner will lead its corporate healthcare reform initiatives.

In this role, Prysner, a senior vice president with HPS, will oversee deployment of the company's healthcare reform initiatives. This includes both its ExchangeLink technology and the overall operational readiness of its Go-To-Exchange strategy.

"Dennis brings a wealth of knowledge and experience to this role that, when combined with HPS' commitment of funding and other resources, ensures we are well positioned to help our clients meet the readiness challenges presented by healthcare reform," said HPS President and CEO Jeff Bak.

Go-To-Exchange provides comprehensive management of the administrative and technical needs of health plans participating in state exchanges. On the technology side, this includes ExchangeLink, which facilitates the technical connections necessary to link carriers to exchanges. On the administrative side, this includes:

  • SalesLink, which supports customer acquisition through precision marketing, enrollment, underwriting, welcome kit issuance and commissions
  • ServiceLink, which provides in-force administration, member billing, tax credit/subsidy collection, premium reconciliation and customer service
  • LoyaltyLink, which delivers improved retention through advanced analytics, market analysis, cross-selling and renewal plan option during open enrollment

"Go-To-Exchange incorporates a highly scalable, industrial strength platform that integrates seamlessly with state exchanges and other carrier and third-party systems," said Bak. "It leverages industry best practices, advanced web-based technologies and HPS' expertise and proven processes to deliver industry-leading capabilities and operational efficiencies that allow carriers to maximize their participation in the state insurance exchange market."

About HealthPlan Services
HealthPlan Services (HPS) is the largest independent provider of service and technology solutions to the insurance and managed care industry. Since 1970, HPS has offered customized administration and distribution services to insurers of individual, small group, voluntary and association plans, as well as valuable solutions to thousands of brokers and agents. HPS' proprietary, scalable technology provides innovative consumer-facing solutions that are turnkey self-service tools for insurance carriers and distribution partners. HPS offers an ever-expanding array of services to a diverse and growing client base, and administers products that include medical (PPO, HMO, indemnity, consumer-driven), dental, vision, life, disability, cancer, critical illness, accident, long term care, limited medical, as well as various other ancillary insurance. HPS is committed to providing extraordinary service to its customers. HPS is a company of Water Street Healthcare Partners, a strategic private equity firm focused exclusively on healthcare. For more information about HPS, visit


SOURCE HealthPlan Services