Hearts On Fire Diamonds To Sponsor Miss Universe Australia Pageant
World Renowned Diamond Jewelry Brand Will Begin Partnership in 2013 with Creation of Miss Universe Australia Crown
BOSTON, Nov. 30, 2012 /PRNewswire/ -- Hearts On Fire, The World's Most Perfectly Cut Diamond®, today announced that they will be the official jewelry sponsor of the Miss Universe Australia pageant beginning in January 2013. Hearts On Fire's most important assignment is to provide the Miss Universe Australia pageant with a magnificent diamond crown, currently being designed by Director of Design Ilaria Lanzoni. Hearts On Fire will reveal the crown in early 2013.
To kick off the relationship, Hearts On Fire recently presented the current Miss Universe Australia, Renae Ayris, with one of its new diamond pendants during the National Costume Reveal Event in Sydney, Australia in November. This beautiful white gold necklace, the star-shaped ILLA Cluster pendant (another Lanzoni design), was chosen due to the region's affinity for stars and close resemblance to Australia's Southern Cross.
Ayris will take the Hearts On Fire necklace with her to Donald Trump's Miss Universe finale next month in America, as each country represented brings a special gift that they have received.
"We have always had a strong presence in and close relationship with the Australian region; however, we are excited about the immense opportunities presented through this relationship," said Julie Barry, Director of Marketing, Hearts On Fire. "Our sponsorship of such a prestigious, global event allows us to not just continue building our brand worldwide, but to showcase our passion for creative and elegant design."
The relationship is currently contracted through 2015.
About Hearts On Fire
The Hearts On Fire Company (HOF), is successfully building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 14 HOF stores globally, heartsonfire.com and authorized HOF retailer websites. For more information, please visit http://www.heartsonfire.com.
SOURCE Hearts On Fire
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