Hearts On Fire Diamonds Unveils New Ad Campaign Featuring Emmy Nominated Actress Morena Baccarin Star of Showtime's Hit Television Series 'Homeland' Will Be Face of Diamond Jewelry Brand
BOSTON, Aug. 6, 2013 /PRNewswire/ -- Hearts On Fire®, The World's Most Perfectly Cut Diamond®, today announced that actress Morena Baccarin, Emmy nominee from the hit television series Homeland, will be the new face of Hearts On Fire. The celebrity partnership, a first for Hearts On Fire, will debut in September 2013 magazines and continue throughout 2014.
Hearts On Fire, under the design leadership of Ilaria Lanzoni, continues to evolve and broaden its jewelry offerings with more fashion-oriented collections. In her role as brand ambassador, Baccarin will be showcasing these collections in print advertisements in top fashion and lifestyle magazines – such as ELLE, Harper's Bazaar, Marie Claire, and Town and Country – as well as on Hearts On Fire's digital and social platforms.
"With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognizable face," said Caryl Capeci, VP of Marketing for Hearts On Fire. "We have always admired Morena for her incredible talent, global appeal, and natural beauty...but found she also embodies so much of the Hearts On Fire DNA – authenticity and passion, coupled with a great sense of self and a timeless, sophisticated approach to style. Morena is the perfect representative for Hearts On Fire and we are thrilled with our partnership."
"I had the opportunity to wear Hearts On Fire jewelry on the red carpet, and just loved the way their diamonds made me look and feel," said Baccarin. "The quality and sparkle of Hearts On Fire diamonds is truly unmatched, and I am really excited to represent the brand."
World-renowned for its superior cut and diamond quality, Hearts On Fire will soon open its second domestic retail store at the King of Prussia Mall outside of Philadelphia, PA.
About Hearts On Fire
The Hearts On Fire Company (HOF), is building the pre-eminent consumer brand in the fine diamond jewelry business. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world's fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World's Most Perfectly Cut Diamond®, is sold in 650 retailers spanning 34 countries, 12 HOF stores globally, HeartsOnFire.com and authorized HOF retailer websites.
SOURCE Hearts On Fire