BATTLE CREEK, Mich., March 14, 2014 /PRNewswire/ -- Heath Calhoun, two-time U.S. Paralympian and member of Team Kellogg's™, took the silver medal today in the the men's sitting super-combined event in Sochi. Calhoun finished with a time of 2:19.09.
"It feels incredible to represent Team USA, the country and Team Kellogg's on the podium at the 2014 Paralympic Winter Games," said Calhoun. "As a dad, I know how important breakfast is for kids to help them reach their full potential, so I'm happy to be doing my part to help children get great starts to their day."
Kellogg's® and Team Kellogg's Team Up for Great Starts
Kellogg's believes everyone deserves a great start, and that begins with breakfast. However, one in five kids goes without breakfast every day.1 By supporting Team Kellogg's and their great starts, you can help provide 2 million breakfasts to kids in need through the "Give a Great Start" program2.
- Each time a fan tags a Facebook or Twitter post with #greatstarts, Kellogg's will help provide breakfast to a child in need.
- Kellogg's has chronicled the inspirational beginnings of Team Kellogg's athletes in a series of moving "Start Story" videos that follow the athletes' journeys, which can be seen at Kelloggs.com/teamusa. For each view, like or share of the Start Stories, Kellogg's will help provide breakfast to a child in need.
Sometimes a child can spark a new start in life for their parents. That was certainly the case for Calhoun as he found himself heading down a new path after losing his legs above the knee during combat while serving in Iraq. Initially a wheelchair-user, Calhoun had to make a choice between just giving up or being there for his son, who was one year old at the time. Calhoun chose the latter and rediscovered his mobility while attending a winter sports clinic in Aspen when he first attempted skiing. He recalled that his performance may not have been that remarkable, but it made him feel like he was whole again.
Watch Calhoun's Start Story video, "Whole Again," available on Kellogg's YouTube page, to learn more about his journey toward the Sochi Games. For more information about Calhoun and the rest of Team Kellogg's, visit Kelloggs.com/teamusa.
- Click to tweet: Congrats @LeglessHeath on the silver medal win! Check out his #GreatStarts kelloggs.com/teamusa #TeamUSA
- Click to tweet: Way to take Silver @LeglessHeath! Let's celebrate and turn #GreatStartsHeath into breakfasts for kids in need #TeamKelloggs
Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.
Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give a Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
1 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg.
2 For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.
SOURCE Kellogg Company