HEED is powered by AGT's world-class technology which includes IoT analytics, deep web analysis, machine learning and more. App development has been in the works since the joint venture between WME-IMG and AGT was announced earlier this year, to create the best new technology-enabled platform for the fashion industry. More than 40 Ph.D. data scientists and 150 software engineers are involved in building the HEED platform.
"Our advanced technology gives millions of consumers an invitation to exclusive industry events like New York Fashion Week. The same technology that we use to make cities and infrastructure smarter, will now empower consumers to access events and pull them closer to their passions," said Mati Kochavi, HEED Co-Founder.
For HEED, New York Fashion Week is just the beginning. The HEED app will release a new version on a regular basis with innovative new features, and will continue offering users fashion content on a daily basis. HEED will also introduce new channels across other vertical markets such as sports, taste and more.
"Through HEED, users are able to experience a better way of consuming content they care about," said Ari Emanuel, HEED Co-Founder. "We're excited to kick things off with New York Fashion Week and look forward to having HEED fundamentally change the way people experience various events that align with their passions. HEED will transform how they consume and share content that matters to them."
A new digital platform from WME-IMG and AGT International, HEED pulls people closer to their passions. HEED serves up insights, trends, data and personalized content that delivers a truly unique insider experience to users. The HEED app will make its debut at New York Fashion Week, offering fashion lovers a better way to experience the runway and fresh, personalized style content all year round.
About WME | IMG
WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 25 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production and distribution; and event management.
About AGT International
AGT is a pioneer in solutions that fuse together analytics of IoT, social media and traditional data, helping organizations worldwide to build relationships directly with their consumers. AGT's labs are located in Frankfurt, New York and Tel Aviv.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/heed-the-official-partner-of-new-york-fashion-week-launches-300324839.html