2014

Heineken Launches App Providing Soccer Fans a Chance to Score an Epic UEFA Champions League Final Viewing Party

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Heineken® today announced the launch of the Heineken Champions mobile and Facebook app. The program kicks-off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on May 25.

Heineken is celebrating this year's sponsorship of the UEFA Champions League by inciting fans to experience the world's most prestigious club soccer tournament the way it's meant to be enjoyed – with friends, a cold Heineken, and at the ultimate screening experience. Heineken will create an exclusive viewing party in the US that is specifically designed to provide a first-rate experience only the brand can deliver.

Fans over 21 years of age can vote until mid-April for a chance to have the viewing party to come to their city by taking a photo of themselves enjoying an UCL match, uploading it to the Facebook tab or mobile app, and tagging their location. Every photo uploaded scores a point for their city.

"Heineken is thrilled to host these one-of-a-kind experiences to celebrate the best soccer in the world displayed in the UEFA Champions League," said Pattie Falch, Brand Director, Heineken. "Just like our beer's signature world-class taste, fans can expect a premium event that pays tribute to their appreciation for the tournament and enhances the excitement of the viewing experience."

The Heineken Champions mobile and Facebook app features a leaderboard for fans to know when they need to rally friends and family to vote. The user-friendly app also enables fans where legally permissible to find their closest retailer to pick up a few cold Heineken for home viewing or a bar nearby to watch the matches live. At retail, a text-to-win mechanism gives fans the opportunity to instantly win UEFA Champions League memorabilia, such as scarves, jerseys, signed items and a special BeerTender.

The Heineken Champions app is available to consumers on Heineken's Facebook page (www.Facebook.com/Heineken) and in the Apple store or Google Play.

The Heineken Champions mobile and Facebook app were developed by Cultur8.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.

About Cultur8
Cultur8 is a next-generation Multicultural engagement agency that leverages the power of emotion to deliver culturally relevant ideas that create affinity and incite action. Cultur8 leverages the resources of Dieste and The Marketing Arm to create culturally relevant programs for the multicultural millennial consumer. Founded in 2013, Cultur8 has offices in Dallas and New York, and is a part of Diversified Agency Services, a division of Omnicom Group Inc.

SOURCE Heineken



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