Heineken® "Light Your Night" Illuminates Miami's Art Basel 2013 Electrifying One-of-Kind Series Featuring a Mash-Up of Digital Technology, Music, Design and Architecture
WHITE PLAINS, N.Y., Nov. 26, 2013 /PRNewswire/ -- Heineken® Light has partnered with the award-winning Tecne Collective to bring Heineken "Light Your Night" to Art Basel Miami. Taking place December 3 to December 7, Heineken "Light Your Night" will serve as a platform for local and international artists to interpret Heineken Light's "Bounce" campaign through the use of light. The creations, by local and internationals artists, will be showcased in a series of events including a monumental video mapping experience, kinetic light motion installations, and an interactive light show challenge.
Heineken Light Your Night will feature video mapping and kinetic motion events designed by award-winning Tecne Collective, a group of technologists and artists featuring Gorka Cortazar (Madrid) and Rodrigo Arcaya (Miami), in collaboration with Wyzton Borrero Perez of Klang! (Barcelona). The internationally recognized Tecne Collective was awarded "Best Spatial Media Art" by the Media Architecture Biennale, and most recently received the Illumni Infinity Award and the International Association of Lighting Designers' Award of Excellence, among other accolades.
"Heineken Light is excited to partner with renowned artists to bring a series of light-inspired events to Miami during one of the most significant art explosions of the year," says Pattie Falch, Brand Director, Heineken Sponsorships.
2013 Heineken Light Art Basel Featured Events
Heineken Light Your Night Challenge at the Light Box at Goldman Warehouse
On Tuesday, December 3, five South Florida multi-media artists, Yuri Tuma, Juan Carlos Zaldivar, Clifton Childree, Brandon Opalka, and Kevin Arrow, will transform the Light Box at Goldman Warehouse into a maze of light installations. A panel of judges will select one of these talented artists as the winner of the Light Your Night Challenge and award them a once-in-a-lifetime trip to Amsterdam, home of Heineken.
Light :: Flow | Kinetic Motion Interactive Experience at Mana Wynwood
On Thursday, December 5, at Mana Wynwood, Heineken Light Your Night will showcase Light :: Flow. This interactive kinetic motion installation by Tecne Collective, portrays an abstract representation of human movement, through light and kinetic rhythm. Music by DARKSIDE (Nicolas Jaar & Dave Harrington) in the Sound Garden. Tickets at artbaselmanawynwood.com.
Hyperopticks :: Monumental Video Mapping | The Grand Finale + Official Basel Castle After Party
On Saturday, December 7, a monumental video mapping installation will transform the facade of Grand Central into an eight-minute show-stopping audiovisual experience. Tecne Collective's Hyperopticks will explore the characteristics of contemporary art movements such as Op-Art, Art Cinetique, and Deconstructivism. Show times: 11:00 p.m., 11:45 p.m., and 12:15 a.m.
For more information on Heineken Light Your Night events, please visit:
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Heineken Light Your Night | Schedule of Events
Heineken Light Your Night Challenge
Heineken Light Your Night Challenge Exhibit
Light Box at Goldman Warehouse
Tuesday, December 3, 2013 | 8:30 p.m.
404 NW 26 Street | Miami, FL 33127
Light :: Flow | Kinetic Motion Interactive Experience
Thursday, December 5, 2013 | 10:00 p.m.
318 NW 23 Street | Miami, FL 33132
Live Music by: DARKSIDE (Nicolas Jaar & Dave Harrington)
Hyperopticks :: Monumental Video Mapping | Grand Finale
Video Installations and Official Basel Castle After Party at Grand Central
Saturday, December 7, 2013 | 11:00 p.m. - 11:45 p.m. - 12:15 a.m.
679 N. Miami Avenue | Miami, FL 33136
Presented by: Heineken Light, Overthrow, Embrace & POPLIFE
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca, and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit: www.EnjoyHeinekenResponsibly.com.
SOURCE Heineken USA