HEINEKEN USA Launches "Friends + Family" Program
The World's Most International Beer Brand Partners with Local Tastemakers and Starwood Hotels & Resorts Worldwide for Event Series
NEW YORK, July 11, 2013 /PRNewswire/ -- Today Heineken® announced their "Friends + Family" program – a seasonal event series consisting of local activations highlighting cultural events with local tastemakers in New York City, Atlanta, Chicago, DC, Houston, and Philadelphia. "Friends + Family" hosts include: Vashtie Kola and Chef Roble, with additional host announcements throughout the year. "Friends + Family" event will have music provided by DJ Clark Kent. The inaugural "Friends + Family" event will commence on July 11th in Atlanta, Georgia.
"Heineken is excited to create unique celebratory experiences for our consumers and tastemakers in these key markets to help bring together close friends of the brand," said Pattie Falch, Brand Director, Heineken Sponsorships.
Each of the Heineken "Friends + Family" events will be hosted by a local tastemaker or blogger, who will provide in-market promotion for the event series. The event themes include summer barbeques, homecoming celebrations, and intimate dinners during the holiday season.
Additionally, Heineken has created signature, seasonal Heineken branded products to be gifted to patrons at each event. The products will include a Heineken branded bottle opener, a homecoming themed chenille letters and a holiday candle.
Attendees at the Heineken's "Friends + Family" event series will be encouraged to tweet #HKNFF during the event and utilize the brand's @Heineken_US Twitter handle.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com
SOURCE HEINEKEN USA Inc.
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