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HEINEKEN USA Names Edelman PR Agency of Record for Corporate Communications and Dos Equis Brand

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WHITE PLAINS, N.Y., July 19, 2012 /PRNewswire/ -- HEINEKEN USA, the nation's leading upscale beer importer, today announced Edelman as the public relations agency of record (AOR) for Corporate Communications and Dos Equis brand. Edelman's responsibilities for both Corporate and Dos Equis will include PR campaign leadership, reputation management, employee engagement counsel and day-to-day media relations activities. 

"We're thrilled to bring Edelman in to help us write the next chapter in the Dos Equis story," said Paul Smailes, Sr. Brand Director, Dos Equis & Sol for HEINEKEN USA. "Edelman's deep industry knowledge and passion for brand building are an ideal complement to further propel Dos Equis as the ultimate beer of choice for an interesting life."  

"The Edelman team brings tremendous enthusiasm, expertise and new ways of thinking. We look forward to a successful relationship together," said Stacey Tank, Senior Vice President & Chief Corporate Relations Officer, HEINEKEN USA.

"We are proud to partner with HEINEKEN USA, the nation's premier beer importer, and its world-class brands," said Ben Boyd, Global Chair of Edelman's Corporate Practice. "Our understanding of the beverage industry, shared corporate-consumer strategic approach and commitment to delivering results will ensure HEINEKEN USA continues to be recognized as the category leader in upscale beer."

Edelman will immediately assume responsibility for public relations efforts on Dos Equis and HEINEKEN USA's corporate business.

HEINEKEN USA  Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at Please visit

Contact: Adam Feigen



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