HEINEKEN USA Welcomes Red Stripe Into Its Portfolio Of Authentic Imports

Production for the Iconic Jamaican Brand Will Return to its Caribbean Home Later This Year

17 Feb, 2016, 10:00 ET from HEINEKEN USA

WHITE PLAINS, N.Y., Feb. 17, 2016 /PRNewswire/ -- As HEINEKEN USA prepares to take over management of Red Stripe beer on March 1, 2016, the Company celebrates plans for the repatriation of Red Stripe production to Jamaica. Desnoes and Geddes Ltd. (D&G) will start the process of returning production of Red Stripe from North America back to Jamaica by the end of this year. This move follows the acquisition of a controlling stake in D&G by HEINEKEN N.V. in October 2015.

"HEINEKEN is the leader in upscale beer and cider because our products are rooted in traditions that translate to exceptional taste," said Ronald den Elzen, President and CEO of HEINEKEN USA. "We love the Jamaican culture and want to reinvigorate the brand and the iconic stubby bottle by bringing the production of Red Stripe back to Jamaica where it came to life nearly 90 years ago."

The move is part of a larger plan to catapult Red Stripe to a truly global brand within the HEINEKEN portfolio. Red Stripe, a full-bodied lager known around the world for its quality, taste and signature stubby bottle, has earned a loyal following among consumers who live life with a positive attitude. 

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key brands imported into the U.S. are Heineken®, the world's most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Media Contact
Amy Palladino
apalladino@heinekenusa.com
914-681-4113

 

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