Hellmann's® Delivers Even More Choices With The Introduction Of New Organic And Eggless Products

America's Favorite Mayonnaise Brand Launches a USDA Certified Organic Mayonnaise and an Eggless Spread Nationwide

Feb 02, 2016, 08:28 ET from Unilever United States, Inc.

ENGLEWOOD CLIFFS, N.J., Feb. 2, 2016 /PRNewswire/ -- Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann's is adding two new delicious choices to its family of products.

 

Hellmann's Organic Mayonnaise: Now you can enjoy the great taste you expect from Hellmann's in an organic option
Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann's has responded by introducing an organic mayonnaise offered in mass distribution nationwide. Hellmann's Organic Mayonnaise has the rich and creamy taste people will love and uses only the finest USDA certified organic ingredients, including organic cage-free eggs and organic oil. It contains no artificial flavors or preservatives. Hellmann's Organic will be offered in three mouthwatering varieties: Original, Roasted Garlic and Spicy Chipotle.

Hellmann's Carefully Crafted Dressing & Sandwich Spread: For families who want options, but still want the great taste from Hellmann's
A growing number of families are looking for eggless spread options due to dietary restrictions, food allergies or personal preferences for plant-based foods. Hellmann's Carefully Crafted Dressing & Sandwich Spread features the rich, creamy taste from Hellmann's, but is free from cholesterol*, eggs and artificial colors and flavors. It is also made with non-GMO sourced ingredients.

"At Hellmann's, we're committed to bringing out the best by providing delicious choices that fit the needs and changing preferences of families, without sacrificing the taste and blue ribbon quality they've come to count on from America's favorite mayonnaise brand," said Russel Lilly, Marketing Director at Hellmann's. "Our fans have been asking us for organic and eggless options with the creamy taste of Hellmann's for years. We listened and responded by giving them choices that are priced competitively and available nationwide." 

Both Hellmann's Organic Mayonnaise and Hellmann's Carefully Crafted Dressing & Sandwich Spread are available in 15 oz and 24 oz jar sizes. Both products will be available at grocery stores nationwide.

Hellmann's products are sold west of the Rocky Mountains as Best Foods. For more information, recipes and tips, visit www.Hellmanns.com or www.BestFoods.com.

*Contains 10g of fat per serving

Contact:
Esther Walsh
Weber Shandwick
212-445-8130
ewalsh@webershandwick.com

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

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SOURCE Unilever United States, Inc.



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