Hello Kitty® Light-Up Message Board & iCarly Camcorder Kit from Sakar Earn National Parenting Center's Seal of Approval

Independent Evaluation Guides Parents in Selecting Quality Products

Dec 02, 2010, 11:13 ET from Sakar International Inc.

EDISON, N.J., Dec. 2, 2010 /PRNewswire/ -- Sakar International scored two wins in the just-announced National Parenting Center Holiday 2010 Seal of Approval program for its Hello Kitty Light-Up Message Board and iCarly 5.1 MP Digital Camcorder Kit. The program identifies the finest products and services being marketed to the parent/child audience, based on hands-on testing by parents and their children.

The Hello Kitty Light-Up Message Board (MSRP $14.99) allows users to write fluorescent-style messages to call attention to their plans, news or needs. The board can hang on a wall or mount magnetically to metal surfaces like lockers and refrigerators. Messages are written with a special marker included in the package, and can either flash or glow. Testers praised the board for:

  • Pairing the iconic Hello Kitty brand with a place to post important notices.
  • Encouraging children to write thoughts and ideas.
  • Doubling as a drawing board.

The iCarly 5.1 MP Digital Camcorder Kit (MSRP $49.99), designed for ages 7 and up, enables children to direct their own movies and create their own webcasts – just like iCarly and her friends from the popular Nickelodeon show. The kit includes a 5.1 MP camcorder with preview screen and built-in microphone, memory expansion slot, 2GB SD card, a mini-tripod and editing/special effects software for hours of creative play. Testers applauded the camcorder kit for:

  • Being a "superb" introduction to storytelling and visual production.
  • Appealing to children who are accustomed to sharing videos a la YouTube.
  • Making the video creation process "more fun than ever."
  • Combining all components in one low-priced package.

Each product reviewed by program testers was evaluated on multiple criteria including its level of desirability, sturdiness, and interactive stimulation. Test results are based on both statistical averaging and comments received from the parent testers.

"There is no better measure of a product's quality than putting it in the hands of the children it's designed for and the parents who can see how their child interacts with it. That is the beauty of the National Parenting Center's Seal of Approval program," said Liza Abrams, Sakar Vice President of Licensing. "Our goal with all of our products is to provide constructive play value, and these two awards clearly show that we are succeeding."

The two winning Sakar products were created under licensing agreements with Sanrio Inc. and Nickelodeon, respectively.

About Sakar International

Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com.

SOURCE Sakar International Inc.



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