2014

Hello® Seriously Friendly™ Oral Care more than Doubles its National Retail Presence Hello Products expands from 7,800 to 18,000 stores within six months of launch

MONTCLAIR, N.J., Sept. 24, 2013 /PRNewswire/ -- Hello Products, makers of the first-ever line of seriously friendly™ oral care products, brings its unique flavors and beautiful designs to several major retailers this fall, expanding its national footprint.  The brand, currently found in Walgreens, Duane Reade and select Target stores, will increase its presence with distribution in Kroger – including its Ralphs and Fred Meyer divisions – Hy-Vee, Ahold USA's Stop & Shop and Giant retail banners, and other leading retailers, with others to follow.  The brand's retail distribution will grow from 7,800 stores to more than 18,000 stores across the United States by the end of September, just six months after launch.

(Logo: http://photos.prnewswire.com/prnh/20130924/CG85144LOGO)

"hello is excited to count as friends some of the biggest, best and most progressive retailers in the country," said Craig Dubitsky, founder and CEO of Hello Products.  "When we first launched hello, we set out to present the friendlier side of oral care. This brand, its products and its friendly mission are really starting to resonate with people who are looking for ways to elevate their daily hygiene routines.  We are beyond excited to work with these incredible retailers to help reinvent the category, and make consumers insanely happy in the process."

hello's initial product lineup – toothpastes, mouthwashes, breath sprays and toothbrushes that promise a healthy and friendly mouth without the use of alcohol, artificial sweeteners or dyes – entered the market in March 2013 at Walgreens and Duane Reade stores.  The brand quickly added a select number of Target stores, followed by leading e-commerce destinations drugstore.com, soap.com and vine.com. 

Shoppers looking for hello will now find it in Kroger, Ralph's, Fred Meyer, Hy-Vee, Stop & Shop, Giant and several other retail banners across the country.  The distribution of products will vary by store, but oral care shoppers will have broad access to hello's delicious flavors and beautiful, pretty-enough-to-display package designs.

The full array of hello products include:

  • hello fluoride toothpaste: Strengthens and whitens teeth and helps prevent cavities while reducing tartar buildup. It uses silica to gently and safely clean and polish stains from teeth, without triclosan or stannous fluoride.  The unique, upright, soft-touch tottle looks the same the day you discard it as the day you bought it.  Goodbye sticky, crinkled, rolled-up tubes.
  • hello mouthwash: This delicious mouthwash provides lasting fresh breath with no ouch. Free of alcohol, artificial sweeteners, and dyes (you can even swallow it!), hello mouthwash won't burn or sting, and works with your body's natural defenses to wash away bad-breath germs while leaving your mouth well-moisturized. The beautiful bottle's clean, organic shape is easy on the eyes, and the swig-friendly flavor ring makes it easy to use.
  • hello breath spray: These cheerful little breath sprays deliver a burst of freshness that leaves users feeling good, to go.  The product is alcohol-free and features a twist-to-lock function to protect against unwanted sprays.  Its unique contours and raised "hello" logo allow it to be found easily in pockets, bags, or purses.

When hello launched, Craig Dubitsky and his team sought to change consumer sentiment regarding oral care, and disrupt the staid $30 billion global category by bringing design and great sensory experiences to the forefront.  Hello's initial product offerings feature distinctive, gorgeous designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and are available in four tasty flavors Supermint, Mojito Mint, Pink Grapefruit Mint and Sweet Cinnamint.

Learn more about Hello Products, experience the brand, and actually Skype with the team at www.hello-products.com, or visit facebook.com/hello-products, twitter.com/helloproducts and pinterest.com/helloproducts.

About Hello Products LLC

Hello Products LLC, is the first-ever seriously friendly™ oral care brand. At hello, we thought it was time personal care became, well, personal again. And beautiful. So, we created naturally friendly, delicious, pain-free and gorgeous products that elevate the everyday.  The range includes toothpaste, mouthwash, breath sprays and toothbrushes all designed to let people greet freely™. For more information – or to pop by, say hello and make new friends – please visit www.hello-products.com.

SOURCE Hello Products LLC



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