Hello® Wins 2013 GOOD DESIGN™ Award Most Prestigious and Longest-Standing Design Awards Program Selects Seriously Friendly™ Oral Care Brand for Honor

MONTCLAIR, N.J., Jan. 8, 2014 /PRNewswire/ -- Hello Products LLC, the world's first line of seriously friendly™ oral care products, is pleased to announce it is the recipient of a 2013 GOOD DESIGN™ Award for Design Excellence. Chosen from thousands of entries submitted from over 38 countries around the world, hello was selected for this honor less than nine months after debuting on store shelves in the United States. Created in partnership with BMW Group DesignworksUSA, a subsidiary of BMW Group, hello's distinctive, gorgeous packaging offers a refreshing departure from the unfriendly-looking bottles and crinkly tubes that consumers have put up with for too long.

(Photo: http://photos.prnewswire.com/prnh/20140108/CG42356)

(Logo: http://photos.prnewswire.com/prnh/20130924/CG85144LOGO)

"The oral care aisle is full of aggressive and masculine packaging featuring extracted teeth and frightening words like 'kill' and 'fight.' That's why we took claim to the seriously friendly side of oral care with our messaging and our product design," said Craig Dubitsky, founder and friendly ceo of hello products. "We worked alongside the best designers in the world to create the friendliest experience possible, and to introduce efficacious, safe, highly-natural and delicious products that embody what hello oral care is all about – a super friendly and healthy mouth."  

In creating the design for this new product line, hello and BMW Group DesignworksUSA sought the perfect balance of form and function to bring the brand's seriously friendly spirit to life, incorporating a soft, curved aesthetic and thoughtful, user-centric precision. All packaging on the mouthwashes, sprays and toothpastes are 100% custom, proprietary designs – from the pour-and-swig rings on the mouthwashes, to the sleek click-and-go sprays, to the "pastry bag tip" on the toothpaste. Every aspect of the design, and how it relates to the user experience, was examined and optimized for friendliness.

The GOOD DESIGN™ Awards Program is organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The awards program is one of the world's most prestigious and longest-standing design awards programs and recognizes new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The trademarked awards were created in Chicago in 1950 by three architects: Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann, Jr.

hello is available online and at leading Drug, Mass and Grocery retailers nationwide in four delicious flavors, including Supermint, Pink Grapefruit Mint, Mojito Mint and Sweet Cinnamint. Learn more about Hello Products– and Skype directly with the team in realtime–at greetfreely.com, or say hello at facebook.com/helloproducts, and via Twitter, Instagram and Pinterest @helloproducts.

About Hello Products LLC
Hello Products LLC, is the first seriously friendly™ oral care brand. At hello, we thought it was time personal care became, well, personal again. And beautiful. So we created naturally friendly™, effective, delicious, pain-free and gorgeous products that elevate the everyday.  The range includes toothpaste, mouthwash, breath sprays and toothbrushes all designed to let people greet freely™. All hello products are vegan, never tested on animals, bpa-free, cruelty-free, and made in the friendly USA.  Hello products contain no triclosan, alcohol, dyes, or artificial sweeteners.  For more information please visit www.hello-products.com.

About BMW Group DesignworksUSA
BMW Group DesignworksUSA is a creative consultancy that's been driving innovation for forty years. Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through a portfolio of creative consulting services. With clients including Coca Cola, Dassault Aviation, Embraer, John Deere, HEAD, HP, Microsoft, Siemens, Intermarine, and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining cross-fertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich and Shanghai, DesignworksUSA draws upon its unique and vibrant resources to create the future. www.designworksusa.com.

SOURCE Hello Products LLC



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