SOUTHFIELD, Mich., March 22, 2017 /PRNewswire/ -- BASF is hosting a contest with Bogi Lateiner (Bogi) from Velocity's All Girl's Garage, to select a paint color for her latest personal project -- an all-female truck build.
Voting is now open, with fans selecting one of three colors: dark teal, sky blue or dark purple. Go to http://www.refinish.basf.us/montage to view the video of Bogi mixing the three colors and to vote. Following the color contest, fans will have the opportunity to submit names for each of the three custom R-M® brand colors developed by Bogi.
The 1957 Chevy truck "Montage," built by Bogi and her all-female team, along with the selected color, will be unveiled at BASF's 2017 Specialty Equipment Market Association (SEMA) booth.
"This is a great opportunity to connect people with the same objective of attracting more women to the collision repair industry and supporting those currently in the industry," said Denise Kingstrom, BASF North America Refinish Distribution Director.
BASF will follow Bogi and her team throughout the build, sharing videos and more on BASF's social media channels until the unveil at SEMA in October. To view Bogi's progress on the Chevy Montage, follow BASF Refinish on Facebook and Twitter.
"I absolutely appreciate all of my fans and everyone who helped make this happen," said Bogi. "BASF has been a huge supporter of this build from the very beginning."
For press photos click on the link below:
Suggested caption: Bogi's three color options for her Chevy Montage truck: dark purple, sky blue, and dark teal.
Suggested caption: Bogi's all-female build team, (left to right) Kristen Cline, aka Grease Girl; Heather Herr, Manager of the Build; Bogi and Michelle Davis from Team Sugar High.
About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit: http://www.basfrefinish.com/
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF's North American operations, visit www.basf.us.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/help-bogi-from-all-girls-garage-choose-a-color-for-her-1957-montage-300427826.html
SOURCE BASF Corporation