Hendrix Outdoors Launches New Adamsbuilt Fishing Brand with Shopatron

SAN LUIS OBISPO, Calif., Sept. 25, 2012 /PRNewswire/ -- Hendrix Outdoors is launching the Adamsbuilt Fishing online store with Shopatron. The new store, available through shop.adamsbuiltfishing.com, will allow fly fishermen to purchase the company's quality fly-fishing reels, rods, and waders at any time from any place, and have them shipped from the closest Adamsbuilt dealer.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Hendrix Outdoors has long been known as a leading distributor in the fly-fishing industry, but in 2002 the company started manufacturing quality fishing gear for sale. In 2011, to avoid confusion between the two businesses, Hendrix created "Adamsbuilt Fishing" for use with their branded products. Now, the brand has its own online store.

Through their new online store, built on Shopatron's retail-integrated eCommerce platform, Adamsbuilt will complete online orders with shoppers, collect all payment and shipping information, then pass those orders to a local shop for fulfillment. This solution improves brand loyalty while, at the same time, encouraging retailers to stock more Adamsbuilt products.

"You don't get where we are today by competing with your partners," said Mont Adams, owner of Adamsbuilt. "We chose Shopatron because creating an online store that generates sales for our loyal dealer network was the best way to support them. Now, we are able to reach a wider audience online and simultaneously act as a better partner for retailers that stock our products."

Shopatron is the only eCommerce solution that increases sales online, while also increasing sales in stores. Shopatron works with 20 fishing brands including Berkley, Daiwa, and Damiki. Those brands partner with more than 650 fishing dealers to deliver products to online shoppers.

To learn more about Shopatron, visit ecommerce.shopatron.com.

About Adamsbuilt
With roots as a quality distributor for the fly-fishing industry, Adamsbuilt was created by Hendrix Outdoors to bring the serious angler a new brand of high-quality gear. Whether it's breathable waders or fly rods, Adamsbuilt is known for professional grade fly-fishing gear at affordable prices. The company knows every angle for the serious angler and believes that every day on the river can be exceptional, especially when your gear is. To learn more, visit www.adamsbuiltfishing.com.

About Shopatron
Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.

Shopatron media contact:

Christine Gorney
Shopatron, Inc.
(805) 269-5307
pr@shopatron.com

SOURCE Shopatron



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