NEW YORK, March 28, 2011 /PRNewswire/ -- Today, Hennessy, the number one selling cognac in the world, announced its selection of world-renowned DJs, Samantha Ronson and D-Nice, as the ambassadors of the Hennessy Black Done Different DJ program. Holding true to the nightlife spirit of Hennessy Black, this national DJ program was kicked off in a spectacular way at the Ultra Music Festival with D-Nice spinning mid-air in the night skies of Miami Beach as Ronson spun a hit music set below at the Fontainebleau. Similar events will occur across the country as these DJs will combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring Hennessy Black "Done Different" experiences to additional key markets.
"Hennessy Black's mission to shake up their style by blending musical talents such as D-Nice and myself is a unique way of making their mark on the nightlife scene," said Samantha Ronson. "I'm excited to work with the brand to bring the Hennessy Black experience to the people across the country."
The DJs' journey with the Hennessy brand began with an educational trip to Cognac, France in early March, where they learned about the distillation and aging processes of Hennessy Black. Their visit allowed them to see, first hand, the art of how Hennessy is created – from the blending of the eaux-de-vie, to the creation of the barrels, showcasing how Hennessy is truly the master at blending the best the world has to offer.
"We are thrilled to partner with these two prominent and well-respected musical talents," said Andy Glaser, Senior Vice President of Business, Hennessy. "Just as Hennessy is the master of blending the right mix of eaux-de-vie to make the perfect cognac, Samantha and D-Nice were chosen because of their ability to perfectly blend the right mix of music to create high-energy nightlife experiences."
Ronson and D-Nice's selection comes on the heels of the Hennessy Black DJ Mixmasters program in 2010. D-Nice joined DJ Vice and seven locally-based DJs to create a 'Done Different' atmosphere full of energy, mystery and intrigue at private events in New Jersey, Houston, Los Angeles, San Francisco and Philadelphia. As ambassadors, they created high-energy moments by mixing music and their signature Hennessy Black cocktails for attendees.
For more information on Hennessy Black, please visit www.HennessyBlack.com.
Her stepfather's a jukebox hero — as in Foreigner's Mick Jones — and her brother's a star DJ — that'd be Mark Ronson — so for Samantha Ronson to get a word in at the dinner table, she had to know her tunes. It wasn't until Ronson was 20 that she discovered her music talents. Ronson grew up around music — going on tour with Foreigner for family vacations and cutting class at her stepfather's studio — but she was never interested in playing. Then, after spending a year in Paris after high school, she returned to New York and realized she had nothing to listen to. Ronson taught herself to play and sing and eventually put her poetry to the music. Before she knew it she was filling in for her brother at other clubs while he finished his album. Sam continued to sharpen her skills on the "Wheels of Steel" and eventually DJing became a full time job. Samantha gets more than just props. Today, she spins at some of the most high profile gigs around the country. Appearing at Jessica Simpsons Birthday Party, with Lindsay Lohan on the American Music Awards, ElleGirl Prom, Blender, Maxim, IFC Awards, Playstation at the Super Bowl, Sundance and the VMA's in Miami. Samantha's career shows no signs of letting up. She continues to field offers on a daily basis and says she loves what she's doing
D-Nice is the stage name of beat boxer, rapper, producer and photographer Derrick Jones, who began his career in the mid-1980s with the hip hop group Boogie Down Productions. D-Nice played a major role in shaping hip-hop in the 80s and 90s as we know it and continues to mold the DJ scene today. D-Nice captures all of these 'Done Different' moments that have crafted the world's music scene through his extraordinary photography.
Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.