Hennessy Celebrates Bicentennial of Mexican Independence With Commemorative Bottle and Gift Box Set Limited Edition Hennessy Privilege Mexico 2010 Bottle and Gift Box Available in Select Cities Nationwide

LOS ANGELES, July 26 /PRNewswire/ -- Hennessy, the number one selling cognac in the United States, announces a limited edition bottle in tribute to the 200th anniversary of the independence of Mexico. Elegantly presented, each bottle is individually-numbered and packaged in a collectible gift box wrapped with vintage art showcasing Hennessy's proud legacy in Mexico. Both the bottle and box distinctively feature the official "Mexico 2010" seal. Hennessy's unique commemoration of this cultural milestone makes this launch especially significant and prestigious within the Mexican community.

Product unveilings counting down to the bicentennial (Sept. 16, 2010) will take place July 26-30 featuring Mexican soccer legend Luis Hernandez.  Celebrations in Los Angeles, San Jose, Chicago and Houston will showcase the special packaging, new cocktail recipes and interview opportunities with Hernandez and Hennessy executives.

"It is Hennessy's privilege to be part of Mexico's rich heritage and cultural celebrations," said Manny Gonzalez, director of Hispanic Marketing for Hennessy. "Hennessy was the spirit of choice 200 years ago as Mexican soldiers and civilians toasted to their victory in battle. We are proud to recognize this powerful legacy and honor the 200th anniversary with an exclusive, commemorative box set perfect for gifting."

In keeping with the brand's authentic connection to the Mexican community, Luis Hernandez, known for being the highest goal scorer in World Cup competition for the Mexican national football team, will serve as the ambassador for the launch of Hennessy's Mexico 2010 bottle.

"I am proud to be part of Hennessy's Mexico 2010 launch," said Hernandez. "I value and respect that Hennessy Privilege created a special, limited edition bottle to commemorate this once-in-a-lifetime cultural celebration."

The limited edition Mexico 2010 gift box sets will be available for sale beginning in August at select retail locations in Arizona, California, Colorado, Illinois, New Mexico and Texas as well as in Mexico while quantities last. The suggested retail price per 750ml bottle is $44.99-49.99.

For more information on Hennessy Privilege in both English and Spanish, visit WWW.HENNESSY.COM.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

Contact:

Jennifer Reza/Vickie Allande-Fite

MS&L Worldwide

323.866.6000

Jennifer.Reza@mslworldwide.com

Vickie.Fite@mslworldwide.com



SOURCE Hennessy



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