NEW YORK, Oct. 1, 2013 /PRNewswire/ -- Hess Corporation today announced that the Hess Toy Truck, a holiday tradition for nearly five decades on the East Coast, is available for pre-ordering online with shipping nationwide and to Puerto Rico. Details of the 2013 Hess Toy Truck will be announced by November 1. The Toy Truck officially goes on sale November 8 for $27.99 at participating Hess and Hess Express retail stores and at www.hesstoytruck.com.
"Over the past 49 years the Hess Toy Truck has delighted fans and collectors of all ages. This year we're giving them a full month to order the 2013 truck before it goes on sale anywhere, ensuring that they get the gift that many have cherished every year since they were young," said Justin Mayer, Director, Brand Marketing and Innovation, Marketing and Refining.
Leveraging a variety of activities through social media beginning October 14, fans can help reveal the truck before November 1. Some of the actions will include:
- Pre-ordering the truck online
- Liking Hess Express and the Hess Toy Truck on Facebook
- Following Hess Express on Twitter (@HessExpress)
- Checking into any Hess location via Foursquare
Information on how to participate will be available on the Hess Express Facebook page on October 14 (www.facebook.com/hessexpress).
Hess Toy Truck Background
In the early 1960s, Hess Corporation founder Leon Hess came up with the idea of producing a toy truck to thank loyal customers for their business. He had just one stipulation: The Hess Toy Truck had to be of the highest quality and craftsmanship. In 1964, the first Hess Toy Truck was introduced – an 18-wheel fuel oil tanker painted in the traditional Hess dark green with white and yellow accents.
Almost five decades later, Hess is still creating original toy trucks of outstanding quality. These exacting standards have translated into the Hess Toy Truck tradition, creating a highly popular and collectible toy that is one of the longest running toy brands on the market. Its durability, quality and collectability make it a gift cherished by young and old.
Hess Corporation is a leading global independent energy company engaged in the exploration and production of crude oil and natural gas. More information on Hess Corporation is available at http://www.hess.com.
SOURCE Hess Corporation