HEX Launches Fall 2012 Academy Collection, Keeping Tech Dressed to the Nines New Bag Line Brings Street Style to Back-to-School Season

OXNARD, Calif., June 28, 2012 /PRNewswire/ -- HEX, award-winning fashionable techcessories brand, today announced a sharp 15-piece collection of bags and sleeves for laptops and iPads dubbed, Academy. In step with fall trends, the line is designed in reverse grey denim with a contrasting deep-red interior. Additionally, the Academy collection features two fresh bag silhouettes - the Laptop Duffel and the Convertible Sleeve for 13" MacBook Pro - and even includes a fabric-wrapped iPhone case.

Each fashionable bag weaves thoughtful function into every piece, integrating padded pockets to protect laptops, iPads and iPhones on any occasion, from everyday transit to vacations spent exploring away from home. The exterior of the bags features a wax coating to protect devices from splashes, spills or unexpected rainfall while out and about. Another key design in the Academy collection's messenger and cross body styles is HEX's patented PadPort®, which acts as an iPad bay for easy-access to the screen without having to remove the device from the bag itself.

"The Academy line brings new light to our vision of creating functional pieces for technology without compromising style," said Dan Maravilla, co-founder, HEX. "People change their wardrobe from season to season, which often also includes switching up their bags and accessories. We are always designing fresh options that embrace current trends and incorporate our DNA of tech-related functionality and protection."

One of the Academy's star bags, the Laptop Duffel, provides wearers a chic weekender to hold gadgets and belongings in place. Features include padded and microfleece laptop storage, 3 exterior pockets - one specifically padded and lined to hold a phone - and removable shoulder strap.  The other star, the Convertible Sleeve Backpack, features a multi-functional design allowing the bag to transform from sleeve, to handheld, cross-body, and backpack by way of its multi-functional straps.

Academy is available now for purchase at www.shophex.com and retails between $39.95 and $99.95. For more information on the collection and HEX's extensive line of techcessories, visit the website, or follow us on Facebook and Twitter.

About HEX:

Established in 2010, by the trend setting folks at August Accessories in Oxnard California, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With more than 20 years of experience within the fashion and accessories industry, August has sprouted a brand that is already taking the market by storm. With a collection that showcases ever modern iPod nano® watchbands and a stylish array of bags, through fusing technology and fashion HEX has created some very innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your steez or street cred. We're here to serve… More information on HEX can be found on www.shophex.com, Facebook and Twitter.

SOURCE HEX



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