Generations of studies have shown the more alcohol ads kids see, the better the chance they will drink and in many cases binge drink. The younger a person starts drinking, the bigger the probability that a person will be a customer for life with alcohol problems.
"Alcohol ads, sponsorships, and celebrity endorsements associated with sports are wrong and harmful to public health and safety," said Livingston. "Beer advertising at sporting events lure people to over-consume and programs kids to believe alcohol consumption is an everyday part of life and family. It's just not true – over 40% of Americans over 18 do not even drink". According to the World Health Organization, alcohol consumption annually kills 3.3 million globally. More shocking is that 25% of total deaths in the age group 20 – 39 years are alcohol-attributable.
"The beer ads will play, tens of millions will watch, and the NFL and A-B InBev will profit in total disregard for the negative effect that alcohol misuse plays in the lives of viewers young and old," added Livingston. "The only game plan that will work is to eliminate global alcohol advertising, sponsorships, branding and promotions from all sports – from college games to the NFL championship, from the World Series to the World Cup and the Olympics."
A-B InBev officials declined to renew their $13 million support for Team USA for the Winter Olympics and because of older and female viewership of the Summer Olympics they have questions about future Summer sponsorship. "They want young American men hooked on their beers, so unfortunately we expect them to keep going for the teen boy audience that the Super Bowl attracts," concluded Livingston.
For more information, go to www.AlcoholJustice.org
Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hey-bud-you-bailed-on-the-olympics--now-bail-on-nfls-big-game-300397075.html
SOURCE Alcohol Justice