Heyrex Launches New, Soluble Animal Health Supplement Range to be Used with Award-Winning Torus™ Watering Bowl

Unique pet watering system wins "Product Innovation of the Year," as company unveils electrolyte, immune support, joint health, and probiotic-based tablets at Global Pet Expo

Mar 04, 2016, 11:41 ET from Torus

WELLINGTON, New Zealand, March 4, 2016 /PRNewswire/ -- Torus™, the revolutionary pet water bowl system from Heyrex®, is pleased to announce the launch of four new, soluble animal health supplements for both cats and dogs to be used with the Torus Watering Bowl. The tablets, which will be available in formulations to assist with fluid balance, immune support, joint health, and digestive health, will be unveiled at the Global Pet Expo, being held March 16-18 in Orlando, FL. The release of the new range of animal health supplements coincides with Torus receiving the "Product Innovation of the Year" award from the United Kingdom's Pet Product Marketing in February.

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Named the #1 best-selling dog water bowl in the country, according to Amazon.com's Cyber Monday results, Torus provides both dogs and cats with clean, fresh, automatically dispensing filtered water anytime a pet is thirsty. The Torus pet watering bowls are offered in two sizes – 2-liters ($59.95) and 1-liter ($54.95) and are available in red, blue, charcoal, and pink (1-liter only). A five-month filter supply can also be purchased for $17.95. Torus is BPA-free, comes with a 12-month warranty and doesn't require batteries or any other power source.

The water-soluble Electrolyte tablets are specifically formulated to help maintain normal fluid balance in the blood and tissues. For a proactive approach to health, Heyrex offers the Immunity formulation that fights free radicals, helping to support the immune system. To help maintain a healthy digestive tract, the Probiotics formulation contains 200 million colony-forming units of live (viable), naturally occurring microorganisms, and the Joint health formula assists with maintaining normal, healthy cartilage and joint function. All of the new supplements are veterinarian-formulated and backed by scientific research to help provide essential nutrients for dogs and cats.

Kim Goldsworthy, General Manager, Sales & Marketing at Heyrex said, "The pet supplement market is experiencing unprecedented growth due to a strengthening of the human-pet bond. Pet parents continue to seek out unique products that address specific needs and that are easy to use. Our supplements are formulated to meet what pet parents expect in terms of quality ingredients and convenience of use." She continued, "With the addition of these new products, we're able to offer a more complete line of pet care options, so that it's easier for retailers to select the ideal mix for their customers."

Each product comes with a reusable cartridge that facilitates use of the tablets within the Torus watering system. The Electrolyte product is available in 20 count jars, while the Immune health, Joint health, and Probiotics products are available in 30 count jars. One or two tablets daily, based on body weight, is all that is required. The cost for the tablets is $39.95.

In addition to the soluble supplement launch, Torus also received the "Product Innovation of the Year" award from Pet Product Marketing. Each year, Pet Product Marketing asks retailers across the United Kingdom to vote for the products and companies that make an impact within the pet industry. Among several categories, retailers voted on products they believe in and companies they trust, with the results being published in Pet Product Marketing.

"We are thrilled to be presented with this award, especially for innovation," said Kim Goldsworthy. "When we launched into the US market last year we knew we had something different and that retailers and consumers were wanting innovation in this category. Receiving this award is a testament to how much our target believes in the Torus watering system."

Where conventional pet water bowls contain a water supply exposed to dirt, reduced by evaporation and spills, Torus (Latin for "hollow circular ring") stores water inside its reservoir walls to ensure an ample supply of water, protected against dust and contaminates. Each time your pet takes a drink, replacement water automatically flows, filtering the water as it refills, without the need for battery or power supply.  When the valve position is set to "lock," the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry help reduce mess and spills.   

To learn more about the Torus watering system and the soluble animal health supplements, please visit their Global Pet Expo booth, #3670 or the website at http://heyrex.com/en/torus/. For additional product information, images or samples, please contact Shannon Stevens at 877.703.3824, x. 107 or Shannon.stevens@fetchingcommunications.com.

About Torus 
Torus™, from Heyrex, is the go-anywhere water bowl for pets. Where conventional pet water bowls contain a water supply exposed to dirt, reduced by evaporation and spills, Torus (Latin for "hollow circular ring") stores water inside its reservoir walls to ensure an ample supply of water, protected against dust and contaminates. Each time your pet takes a drink, replacement water automatically flows, filtering the water as it refills, without the need for battery or power supply.  When the valve position is set to "lock," the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry help reduce mess and spills. Available in multiple colors, the prices for Torus are $59.95 (2-liters), $54.95 (1-liter), and $17.95 for a five-month filter supply. Torus is PBA-free, comes with a 12-month warranty and doesn't require batteries or any other power source. For more information, please visit the Torus website. To see how Torus works and learn more about its additional benefits, please click here to watch an instructional video.

About Heyrex 
Heyrex was established in 2004 in Wellington, New Zealand by a like-minded team whose innovative solutions could provide both busy owners and veterinarians new ways to enhance pet care. Using the latest technology, Heyrex developed a wearable monitor specifically for veterinary care that provides modules to assist in surgery and post treatment recuperation, weight loss and exercise plans, response to medication, identification of the early signs of illness. The HeyrexVet service for vet hospitals also provides animal health professionals to generate new revenue streams while enhancing levels of care, whilst pet owners can also engage via a separate owners login. For further information, please visit the Heyrex website.

Media Contact:
Shannon Stevens
877.703.3824, x. 107
Shannon.stevens@fetchingcommunications.com

SOURCE Torus



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http://heyrex.com/en/torus