Hi Europe/ Ni/ NuW 2012 Success Demonstrates That the Nutrition and Wellness Industry is in Good Health!

Nov 26, 2012, 08:41 ET from UBM Live

AMSTERDAM, November 26, 2012 /PRNewswire/ --


More than 7.200 visitors met for a 360-degree perspective of the 1 trillion dollar market

Not least the meteoric rise of Stevia proves that food ingredients with multifunctional benefits are the biggest drivers of innovation in the food industry. Consumers now more than ever actively seek out fortified foods, enriched with natural ingredients or suitable ingredient replacements that they can trust. Today's food needs to be innovative and offer immediate solutions, additional health benefits or easy to open packaging to minimise the impact of their often hectic or changing lifestyles. 441 exhibitors from 82 countries and 7200 visitors met last week at Hi Europe/Ni/NuW in Frankfurt from 13 to 15 November for a 360-degree perspective of the future of this global market with an estimated value of one trillion dollars.

As Europe's leading event for the health, natural and nutritional community, last week's highly successful event demonstrates that the industry is thriving and thirsty for the very latest ingredients, solutions, trends, innovations, education and networking opportunities.

We are delighted to announce an impressive 10% increase in attendance. Compared to the last event, HiE, NiE and NuW attracted a staggering 7,127* attendees (*pending ABC Audit) and with packed aisles, busy seminar theatres, bustling exhibitor stands and full conference rooms, the mood of the event and the industry was clearly upbeat.

 "HiE is one of the most important nutrition + wellness platforms. It targets an experienced group of visitors and the high quality of attendees enhances our business. That's why it's an important part of our European Marketing strategy" Jens Böhm, Marketing Manager, BENEO

Natasha Berrow, UBM's Brand Director, commented, "last week's event really did surpass even our expectations! The positive response to the NuW branding and show floor innovations provided the innovative environment that such an innovative industry deserves."

She continued "to achieve a double digit increase in attendance was always going to be challenging and so we are absolutely delighted with the results. The record re-bookings are further indication that exhibitors see Hi Europe/Ni/ NuW as the place to continue to meet their customers and to secure new business leads. I'd like to express our appreciation for the tremendous, ongoing support of all our customers."

"The best of HiE is the quality of the event; really selective visitors with purchasing power looking to continue or create new businesses." Stephanie Parra, Service Marketing, Plantex

The NuW Innovation Excellence Awards united industry thought leaders and provided the opportunity to discover innovation as well as the upcoming market leading ingredients. The much coveted award the "most innovative health ingredient" went to Tate & Lyle for their new salt reduction ingredient Soda-Lo.  The overall winner, Tate & Lyle commented 'We are proud that a jury of experts recognized both the relevance of SODA-LO Salt Microspheres in today's public health environment and the potential extraordinary value that it delivers to food manufacturers," said Andy Hoffman, Director of Health and Wellness Innovation, Tate & Lyle.

Other event highlights included the 3 day seminar and industry insight programme. Taking place at the heart of the exhibition not a spot was free throughout the programme with over 1600 visitors gaining supplier updates and industry insight on a vast array of topics including healthy aging, what's new in natural, sustainable packaging, health claim regulations and the "free from" market.

The modular conference programme attracted speakers from leading food and beverage manufacturers, ingredients suppliers and research organisations, speakers included managers from Nestlé, DSM, The Coca-Cola Company and EFSA.

"DuPont was very excited to participate as a major sponsor. Following the acquisition of Danisco in 2011 and with Solae now wholly part of DuPont, HIE 2012 was a great platform to present our integrated offer and broad portfolio of nutritional ingredients and solutions to the industry," Sarah-Jane Jumppanen, Global Marketing Communications Leader, DuPont Nutrition & Health.

"HiE 2012 has been a great success in terms of meeting clients and industry colleagues. The amount of sales leads visiting our stand has far surpassed previous years and we are already looking forward to HiE 2014 in Amsterdam." Michael Hiron, Commercial Manager - Lifestyle Ingredients, Volac International

Hi Europe/ Ni/ NuW's big sister event, Food Ingredients Europe, is taking place at the Messe Frankfurt in Germany on 19-21 November 2013. Early signs strongly indicate that it will once again secure its position as the world's leading food ingredients event attracting over 25 000 food and beverages professionals from across the globe.


Notes to Editor:


A selection of photographs from NuW 2012 is available.  If you require any images to support this release please email:

Georgina Smith
Head of Marketing - Food
Email: georgina.smith@ubm.com
Tel: +31(0)20-4099514

About Health Ingredients Europe/ Ni NuW

Health Ingredients Europe is part of the world-leading Food ingredients, Natural ingredients and Health ingredients series of ingredients trade shows. These highly professional trade shows have been held successfully since 1986. Health ingredients Europe was first launched in 2000. At the 7th edition of Health ingredients/ Ni Europe joined forces NuW Nutrition + Wellness Solutions in 2012, creating a new powerhouse exhibition that provides a complete 360-degree perspective of the entire nutrition and wellness industry. For more information, visit http://hieurope.ingredientsnetwork.com/ or


About UBM Live

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

Press contact

Georgina Smith
Head of Marketing - Food
Email: georgina.smith@ubm.com
Tel: +31(0)20-4099514