Automotive Media Company's Latest Title Covers Car Marketing on Social Platforms

PALO ALTO, Calif., June 16 /PRNewswire/ -- High Gear Media (www.highgearmedia.com), a vertical publishing company publishing more premium automotive content than anyone on the Web, today announced the launch of SocialCarNews.com, a new site dedicated to covering the intersection of automotive marketing and social media.  SocialCarNews joins other High Gear Media destinations including, TheCarConnection.com, MotorAuthority.com, GreenCarReports.com and AllCarsElectric.com.  These sites all blend expert content from HGM's staff writers and from HGM's rapidly growing team of content contributors with automotive shopping tools and information to create deep, rich experiences.

"The way content is created and shared has changed forever and these changes affect the manner in which automotive manufacturers communicate with audiences about their products and brands," says Marty Padgett, Director of Editorial for High Gear Media.  "Car companies now create viral videos, tweet-ups and Facebook pages -- we wanted to produce the definitive brand chronicling where creative auto marketers are going in this new world."

High Gear Media's team of experts will bring the same A-list coverage to the automotive social media space as they have with new-car reviews (TheCarConnection), high-performance and luxury cars (MotorAuthority), green cars (GreenCarReports, AllCarsElectric) and family cars (FamilyCarGuide).  Each day, the team will bring industry pros, enthusiasts and shoppers the latest on the auto world's social media efforts:

• how automakers are generating interest and driving awareness and sales through Facebook, Twitter, Foursquare, and more;
• how the most influential social-media users are changing the face of car shopping; and
• how car shoppers can get the best deal, and the best information, through social media.

About High Gear Media

High Gear Media is a vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments.  High Gear Media's owned and operated network of automotive destinations reaches over 2.5 million visitors monthly and include its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, green and electric car sites, GreenCarReports.com and AllCarsElectric.com, and its family-focused sites including FamilyCarGuide.com.  High Gear Media's editorial staff and 250 contributors have written at publications like Car and Driver, AOL Autos, Autoweek, Automobile Magazine, and Wired.  The company's content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com, AOL Autos, and The San Francisco Chronicle.  Independent automotive writers and people who are passionate about cars can contribute content by visiting HighGearMedia.com.  High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.

SOURCE High Gear Media

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