High Investment in IT Applications Drives Rack and Rack Options Market in Europe, Finds Frost & Sullivan Nordic countries present highest opportunity due to the growth in data centres

LONDON, Dec. 12, 2013 /PRNewswire/ -- The adoption of emerging technologies such as digital media and mobile computing across industries will drive the demand for data transfer and storage, and ultimately, the rack and rack options market in Europe. Increasing investments in the data centre sector, especially IT outsourcing, will add to rack and rack options sales.

New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), European Rack and Rack Options Market, finds that the market earned revenues of $925 million in 2012 and estimates this to reach $1,313.2 million in 2017. The Nordic countries present the highest growth opportunity for the rack and rack options market in the region.

"With the escalating popularity of new technologies, the demand for high-density servers and blade servers has risen significantly," said Frost & Sullivan Energy and Environmental Industry Analyst Gautham Gnanajothi. "The ensuing advancements and innovations in products from rack and rack option manufacturers will aid market development."

However, decline in customer spending caused by the Eurozone crisis has affected market revenues to an extent. While many countries are seeing a turnaround, consumers continue to be cautious, postponing or even cancelling certain big projects or buying standard products to reduce expenditure.

As product differentiation becomes important to gain an edge in the highly competitive market, partnerships and alliances among rack and rack options manufacturers will gain prominence.

"Ensuring energy efficiency, monitoring, and modularity while offering high-end racks with integrated active components will be crucial to taste success since end users are looking for gradual capacity expansion," noted Gnanajothi. "Improving customer awareness on high-end racks and intelligent power will help step up momentum in this dynamic European market."

If you are interested in more information on this research, please send an e-mail to Chiara Carella, Corporate Communications, at chiara.carella@frost.com, with your full contact details, company name and website, city, and country.

European Rack and Rack Options Market is part of the Power Supplies & Batteries Growth Partnership Service program. Frost & Sullivan's related research services include: Idea Labs Industry Scorecard for Power Generation, Global Uninterruptible Power Supplies Market, Central and Eastern European Uninterruptible Power Supply Market, European Battery Technologies for the Telecom Market, and Data Centre Infrastructure Solutions Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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European Rack and Rack Options Market

M940-27

Contact:
Chiara Carella
Corporate Communications – Europe
P: +44 (0) 20 7343 8314
M: +44 (0) 753 3017689
E: chiara.carella@frost.com
http://www.frost.com

SOURCE Frost & Sullivan



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