NEW YORK and COLUMBUS, Ohio, Sept. 6, 2016 /PRNewswire/ -- Reflecting the fast growth of its business and substantial ongoing potential, ELOQUII, the pioneering e-commerce destination for contemporary, fast fashion in sizes 14 to 28, today announced the appointment of two highly accomplished fashion marketing and ecommerce technology executives. Michael Concannon was named Chief Technology Officer of ELOQUII, a role he took after having served as CTO of Amazon's Quidsi and other senior ecommerce technology roles. And Melissa Gellman Weiss joined the Company as Chief Marketing Officer + Executive Vice-President Direct-to-Consumer from J. Crew, where she was Senior Vice President, Head of Marketing.
Commenting on the appointments, ELOQUII's Chief Executive Officer, Mariah Chase, said, "It is a testament to the strength of our brand in the plus-size market and the extraordinary growth potential that we see ahead that we were able to attract such highly accomplished and talented executives to our Company. Michael is a deeply experienced technology and ecommerce executive, who will enable us to further build on our strong digital platform to provide even better service and more targeted outreach while also streamlining our operations. Melissa is a skilled and forward thinking fashion retail and digital marketing executive, who brings a clear vision of how ELOQUII can even more deeply engage with our current customers and attract new ones. The combination of their expertise with those of our existing team will allow us to fully maximize the potential of the ELOQUII brand and continue to provide our customer with the fashion first experience that has driven our very strong growth to date. We're thrilled to have them on board."
In addition to Ms. Chase, Mr. Concannon and Ms. Gellman Weiss, ELOQUII's founding leadership team includes: John Auerbach, Chairman; Jodi Arnold, Chief Creative Officer; Steve Zawada, Chief Operating Officer; and Julie Carnevale, Chief Merchandising Officer.
Michael Concannon Bio
Mr. Concannon joined ELOQUII from Quidsi, an Amazon-owned e-commerce company, where as CTO for nearly two years he oversaw long-term technical strategy and maintained technical leadership for the entire platform of six sites including diapers.com and others. He previously served as VP of Ecommerce for Barnes & Noble from 2010 to 2014. During that time, he spearheaded the reinvention of B&N.com's development and supporting services, guiding teams on both coasts into a period of strong growth and productivity. Prior to that, Michael served as VP of Engineering for the Direct-to-Consumer services group at Sony Music Entertainment, where he developed, launched, and maintained an ecommerce platform of more than 100 artists' stores. He began his career at AT&T Bell Labs and later became a technology consultant for several companies including AT&T, IBM Watson Research Center, and Schering-Plough. He holds both Bachelor's and Master's degrees in Electrical Engineering from Columbia University.
Melissa Gellman Weiss Bio
Prior to joining ELOQUII, Ms. Weiss served for two years as the head of marketing for J. Crew, where she successfully launched growth strategies across the e-commerce and physical retail channels, through direct response programming, digital marketing innovation, web optimization, customer marketing initiatives, and brand cultivation programming. She previously led the brand marketing effort for the apparel, shoes and accessories divisions of Amazon.com, including developing best practices for content strategies and social marketing. While at Amazon, Ms. Weiss led the marketing and international development initiative for subsidiary Shopbop.com. Previously, she spent seven years in marketing and business development at Fast Retailing USA, working closely with the CEO and Founder on the evolution of the Theory brand, driving growth across its global wholesale and DTC businesses and collaborating on the re-launch of the Helmut Lang label. She began her career working in communications for J. Mendel and Givenchy, and holds a Bachelor's degree from Cornell University, where she graduated magna cum laude.
ELOQUII Design, Inc., based in New York and Columbus, Ohio, is a private company that is transforming the way plus-size women dress and participate in fashion. The pioneering e-commerce destination for contemporary fast fashion in sizes 14 to 28, ELOQUII offers exceptional style at a wide range of accessible price points. The Company—in merchandise categories including apparel, wide width footwear and accessories—debuts new and exciting trend-leading collections each month.
ELOQUII also offers customers access to unique content through its Style & Substance blog and curated catalogue, and has created an online community through its #XOQ hashtag, which allows customers to tag themselves to the Company's site.
The brand is currently sold through www.ELOQUII.com, as well as via its exclusive catalogue. It has also entered into a collaboration with leading bridal brand Stone Fox Bride to create a capsule co-branded plus-size collection, as well as pursue other joint brand opportunities.
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