"We chose Welltok because of their track record of understanding and targeting consumers with the right messages and rewards in order to drive actions that lead to improved health," said Doug Fulton, Vice President, Government Quality at Highmark.
Welltok's CaféWell Health Optimization Platform™ is designed to provide population health managers, such as Highmark, with the ability to better understand, target, connect, engage and reward healthcare consumers for actions that improve their overall health. Through a combination of advanced analytics, multi-channel communication campaigns and incentive design and reward management capabilities, Welltok is able to create personalized experiences for every healthcare consumer, linking them to the right actions and resources, at the right time.
"We are excited to bring together the complementary capabilities of our two organizations," said Scott Rotermund, co-founder and Chief Growth Officer for Welltok. "Working together, we look forward to not only optimizing the health of seniors in the Passport Program, but expanding our partnership to other Highmark members."
Highmark Inc. and its health insurance subsidiaries and affiliates collectively are among the ten largest health insurers in the United States and comprise the fourth-largest Blue Cross and Blue Shield-affiliated organization. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members and hundreds of thousands of additional members through the Blue Card program. Its diversified businesses serve group customer and individual needs across the United States through dental insurance, vision care and other related businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.highmark.com.
Welltok, the leading consumer health enterprise Software as a Service company, is on a mission to empower consumers to achieve their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company's technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, government programs (Medicare and Medicaid) and providers. Follow @Welltok
Erica Sniad Morgenstern
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SOURCE Welltok, Inc.