2014

Hillcrest Labs Named Finalist Of Prestigious 2014 EE Times And EDN ACE Award For Internet Of Things Technology Of The Year Hillcrest's Low Power SH-1 Sensor Hub is Among Industry's Elite

ROCKVILLE, Md., Feb. 27, 2014 /PRNewswire/ -- Hillcrest Labs, a leading global supplier of software and hardware for motion-enabled products, today announced it was named a finalist in UBM Tech's EE Times and EDN Annual Creativity in Electronics (ACE) Awards (http://ubm-ace.com) for Internet of Things (IoT) Technology, Service, or End Application of the Year. Hillcrest was nominated for its SH-1 sensor hub software package, which is changing the consumer experience of IoT devices by extending battery life and adding new functionality. Sensor hubs are a separate class of chips designed to offload sensor management from the main processor for mobile phones and other devices.

Hillcrest's SH-1 sensor hub is a turn-key software solution that provides 'always on' features such as context awareness and gesture recognition to augment the consumer experience and minimize system power consumption on smartphones and tablets, wearable devices, and a variety of other sensor-enabled devices. Compared to other sensor hubs in the market today, Hillcrest's SH-1 provides power savings of up to 62 percent.

"We are honored that our SH-1 sensor hub has been recognized for its ability to provide 'always on', context aware features with minimal power consumption," said Dan Simpkins, CEO and founder of Hillcrest Labs. "New products like the SH-1 are the result of constant innovation. This award validates our worldwide reputation as a leading supplier of the lowest power, highest performing motion solutions across a range of markets."

The coming of IoT is quite possibly the biggest change that will impact electronics design engineers over the next decade as standalone embedded systems evolve into massive networks of devices that deliver unprecedented amounts of data over the Internet. This award recognizes that Hillcrest's SH-1 sensor hub is helping to bring the IoT closer to reality.

EE Times and EDN ACE Awards are presented in 25 categories and are judged by a blue-ribbon panel of industry experts, comprised of the leading voices of academia, industry executives and content experts. The judges will choose winners in all categories except the STEM Impact Award. The winner in this category will be chosen by the EE Times and EDN communities.

"Congratulations and a sincere 'thank you' to all our award finalists for the inspiration you continue to provide to the electronics industry at large each and every day," said Patrick Mannion, VP/Brand Director, UBM Tech, Electronics. "Each year our awards program showcases the unique best of breed products, companies and individuals that have influenced our industry. The 2014 finalists represent the execution of true creativity and progressive technologies that illustrates the influence electronics and embedded design professionals have on today's culture."

The Annual Creativity in Electronics (ACE) Awards celebrate the creators of technology who demonstrate leadership and innovation in the global industry and shape the world we live in. These creators, and their innovations, will be recognized at the EE Times and EDN ACE Awards ceremony on April 1, 2014, as part of UBM Tech's EE Live! Conference.

About UBM Tech 
UBM Tech is a global media business that brings together the world's technology communities through live events, online properties and custom services. UBM Tech's community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech's brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.

About Hillcrest Labs:
Hillcrest Labs is the leading global supplier of software and hardware for motion-enabled products. Our Freespace® technology transforms human movement into high quality, application-ready motion information. With a decade of development and many unique patented features, products come to life with Freespace motion. Companies that have licensed or use Hillcrest's motion technology include: Atmel, Eastman Kodak, Hisense, Intel, LG Electronics, Logitech, Oppo, Roku, SMK Electronics, Sony Computer Entertainment Inc., TCL Multimedia, Universal Electronics (UEI), and others. Additional information about Hillcrest's broad portfolio of motion control products is available at: www.HillcrestLabs.com. Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at @HillcrestLabs.

For more information on UBM Tech please contact:                   
Felicia Hamerman
Vice President, Marketing, UBM Tech, Electronics
T: 516.562.5652, E: felicia.hamerman@ubm.com           

For more information on Hillcrest Labs please contact :
Renee Burch or Jeremy Pemble
JLM Partners Inc. for Hillcrest Labs
T: 206-381-3600, E: renee@jlmpartners.com, jeremy@jlmpartners.com,

SOURCE Hillcrest Labs



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