Hip Hop DJ Legends To Be Inducted Into Guitar Center's RockWalk GC Hollywood store to unveil world-class new Serato in-store DJ Experience Hosted by Grammy-Award Winner DJ Jazzy Jeff

Announcement Highlights:

- RockWalk inductees include Grandmaster Flash, Grandwizzard Theodore and Grandmixer DXT

- After ceremony, inductees to honor Will Smith & DJ Jazzy Jeff with commerative award on 25 year anniversary of first ever Rap Grammy with special tribute

- Joint RockWalk induction ceremony slated for March 6th, at 3pm PST

- Herbie Hancock to introduce and speak to the contributions of respective inductees

LOS ANGELES, Feb. 28, 2014 /PRNewswire/ -- Guitar Center is proud to announce the inductions of world renowned hip-hop DJ icons Grandmaster Flash, Grandwizzard Theodore and Grandmixer DXT into Hollywood's iconic RockWalk. The joint ceremony will celebrate each of these accomplished musicians as they receive individual inductions at Guitar Center's Sunset Boulevard location.

Guitar Center's RockWalk is dedicated to honoring those artists who have made a significant impact and lasting contribution to the growth and evolution of Rock 'n' Roll, Blues and R&B. As the newest RockWalk inductees, Grandmaster Flash, Grandwizzard Theodore and Grandmixer DXT's handprints will reside alongside the handprints, signatures, and faces of other equally accomplished musicians and innovators such as Eric Clapton, George Martin, Jimmy Page, Iron Maiden, Carlos Santana, Johnny Cash, Van Halen, AC/DC, Aerosmith, Marvin Gaye, James Brown, B.B. King, Stevie Wonder, Run-D.M.C. and Queen, among numerous others.

Further, Guitar Center and Serato have come together to announce a world-class new Serato digital music addition to their iconic Sunset Boulevard location, offering a permanent home for DJ's and aspiring music producers to demo and buy the latest products in the world-class line. The new Serato area will open its more than 400 square foot space with a special red carpet event open to the public on Thursday, March 6th hosted by Hip-Hop legend Jazzy Jeff.

The grand opening event not only coincides with the Guitar Center RockWalk inductions of the three hip-hop legends mentioned above, but also with the 25th anniversary of the first ever Grammy Award for Best Rap Performance, awarded to Jazzy Jeff and Will Smith for their hit "Parents Just Don't Understand". To celebrate the anniversary, the event will feature live in-store appearances by a surprise list of legendary Hip-Hop & Rap DJs including:

  • JAZZY JEFF
  • D-STYLES
  • DJ NU MARK
  • DJ P-TRIX
  • DJ RHETTMATIC
  • MR CHOC
  • DJ SHORTEE
  • GASLAMP KILLER
  • And many more…

"The artistry, innovation and contributions to music displayed by Grand Master Flash, Grand Wizard Theodore and Grand Mixer DXT over the course of three such lengthy and lauded careers can't be understated. They are truly pioneers in their craft and have provided inspiration for countless musicians. This induction is a celebration of three true hip-hop legends." Dave Weiderman, Chairman of Guitar Center's RockWalk

"We're extremely excited to announce our second U.S. Serato in-store experience at none other than Guitar Center Hollywood. With all the advances we are making in Serato DJ it made sense for us to partner with Guitar Center to create the best possible hands-on experience for DJs and producers in Los Angeles." AJ Bertenshaw, CEO, Serato

ABOUT GUITAR CENTER

Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment, with more than 256 stores across the U.S. In addition, the Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1984This year marks the 50th anniversary of Guitar Center's historic first-steps to helping people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earthFor more information about Guitar Center, please visit www.guitarcenter.com

ABOUT SERATO

Serato creates world leading audio software for professional DJs and musicians. Serato is based in New Zealand and has partnerships with many highly regarded hardware, software, and record industry companies worldwide. For more information, please visit www.serato.com.

SOURCE Guitar Center



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