HOUSTON, July 9, 2013 /PRNewswire/ -- HireInfluence today announces the re-launch of their website in conjunction with expanded service offerings designed to assist brands in connecting with influential, niche-focused Brand Advocates. Through highly-targeted influence marketing campaigns, the platform allows companies to infiltrate the trust zone of their market, rather than broadcasting a message from the outside via traditional methods.
In an article published late 2012, FORBES Magazine predicted that "2013 should be the year for all brands to leverage the collective voice of brand advocates and turn their content and conversations into marketing opportunities." This prediction has now become reality as an ever-increasing number of companies search for the best ways to discover, interact with, validate and leverage advocates and social media influencers. The array of solutions provided by HireInfluence offers companies of all sizes and industries a premier outlet for such.
"We are building reliable products and services around modern-day influence marketing, and shaping the Brand Advocate space in its entirety as it evolves," states HireInfluence's CEO Jason Pampell. "One of our recent client campaigns secured over 200 website click-throughs in the first week alone and over 11 million impressions in the first month! We're excited to be at the forefront of this new marketing trend and look forward to the continued evolution of our offerings, and the space as a whole. The future and power of social media is becoming more evident to both brands and consumers each day. It is time to consider shifting budgets from billboards and digital banners to more efficient and targeted channels where the message is more likely to be absorbed – that's where we can assist."
HireInfluence (http://hireinfluence.com) is a first-to-market Brand Advocate sourcing company that specializes in connecting businesses with targeted "networking superstars." Officially launched to Beta in early 2013, the platform has quickly become a go-to resource for brands, agencies, and social media talent. With a focus on identifying and validating social media reach and industry-targeted interaction, HireInfluence enables businesses to leverage established networks for brand, product and/or service promotional campaigns. Whether through the use of full-service Brand Advocate sourcing services, the proprietary network search engine, or a social dedicated jobs board, it is HireInfluence's goal to assist clients in engaging their communities and reaching their principal market in genuine and meaningful ways.