Hit Show Perks Bold Beans: White Coffee Teams Up with 'Hell's Kitchen' TV series
LONG ISLAND CITY, N.Y., Oct. 12, 2012 /PRNewswire-USNewswire/ -- New York's White Coffee has acquired the licensing rights from ITV Studios Global Entertainment (ITVS GE) to create Hell's Kitchen branded coffee, inspired by ITV Studios America's hit competition show hosted by superstar chef Gordon Ramsay on FOX Network. The "HK" branded coffee line includes four rich exclusive blends that capture the fire and sophistication evoked by the Hell's Kitchen TV series, which has a huge adult audience with a coveted demographic. Hell's Kitchen, produced by ITV Studios America, is in its 10th season and regularly draws over 6 million viewers per episode.
Carol Lee, SVP Consumer Products, ITV Studios Global Entertainment, says, "We're excited to be working with such an established company. White Coffee is the perfect partner to take the Hell's Kitchen brand into the discriminating coffee market."
The nationwide distribution of two dark and two medium HK blends is just underway. Packaged in 12 oz. white bags with a fiery border and ubiquitous trident pitchfork Hell's Kitchen logo, the coffee is sold in retail outlets nationwide.
White Coffee labeled the exclusive blends, "Viennese Roast," "Three Star," "Executive Chef's" and "Hell's Roast." Each delivers an elegant dining taste and aroma.
"We had a big challenge to blend coffees that would meet the exacting standards established by the 'Hell's Kitchen' franchise," says Jonathan White, Executive Vice President of White Coffee. "The selection of the finest Arabica beans, combined with varied roasting techniques produced a continuum of brews from the medium savory Viennese Roast through the dark and smoky Hell's Roast. Hell's Kitchen's confidence in White Coffee as its exclusive partner for the signature blends is a distinct compliment."
ABOUT WHITE COFFEE CORPORATION
White Coffee Corporation is based in Long Island City, NY and is a third-generation family-owned coffee importing and roasting business in operation since 1939.
As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.
ABOUT ITV STUDIOS GLOBAL ENTERTAINMENT
ITV Studios Global Entertainment is one of the world's leading international TV distribution and consumer products businesses representing over 40,000 hours of prestigious content to 3,000 broadcasters around the world. Global Entertainment's Consumer Products division brings together Home Entertainment, Promotions, Licensing and Publishing under one umbrella. As partner to more than 200 licensees worldwide, Global Entertainment's Merchandise and Publishing operation brings brands to life off screen, working with licensed partners and retailers to bring quality products to consumers. Part of ITV PLC, which includes the UK's largest commercial broadcaster, ITV Studios Global Entertainment, has offices in London, Cologne, Hong Kong, Los Angeles and Sydney.
ABOUT ITV STUDIOS AMERICA
ITV Studios America, the U.S. based production entity of ITV Studios in the UK, is one of the largest international producers for the U.S. market and a major force in acquiring, developing and producing reality and scripted programming for U.S. networks. ITV Studios America has a slate of formats in production with major networks and syndicators, including Hell's Kitchen, Kitchen Nightmares, The First 48, After the First 48, Four Weddings, Four Houses, The Mathis Project, The Bill Cunningham Show, America Now and The Jeremy Kyle Show.
Mary Beth Kramer
Firefly Brand Management
SOURCE White Coffee Corporation