LOS ANGELES, May 9, 2013 /PRNewswire/ -- HitFix (www.hitfix.com), the fastest growing provider of authentic entertainment news, today announced the launch of RIOT – the site's all-new comedy channel spearheaded by HitFix entertainment editor Liana Maeby. With plans to provide "Comedy For The Pop Culture Obsessed," RIOT will feature original content – including video – covering the lighter side of entertainment and celebrity, and will be available at www.hitfix.com/RIOT.
Taking a cue from popular sites like Funny or Die, College Humor and The Onion, HitFix saw an opportunity to bring their own unique voice to the humorous side of pop culture, and to provide readers with a bit of an escape from the daily grind of their everyday lives.
"We've always tried to maintain a delicate balance of delivering authentic, trusted entertainment news and commentary while keeping the funnier (and sometimes ridiculous) elements of that world in mind," said Gregory Ellwood, Co-Founder and Editor-in-Chief of HitFix. "This new comedy channel provides the perfect outlet to explore the latter in a more significant way, and I'm excited about the incredible talent that RIOT has allowed us to bring onboard."
Maeby (twitter.com/lianamaeby) brings a wealth of editorial experience to her role at RIOT, including a stint at Crushable and contributions to Interview Magazine, The Village Voice and Cracked.
"I admire the strength and originality of the voices that are already a part of HitFix and am thrilled to be joining the team," Maeby said. "I hope to make RIOT a destination for funny, both by highlighting comedy already out there in the entertainment world and offering original content that won't be found anywhere else."
Co-founded by Jennifer Sargent and Gregory Ellwood, HitFix is the fastest growing provider of authentic entertainment news and video on movies, music, TV and events, reaching one of the highest compositions of 18-34 year old consumers in category. With their influential editorial voice and engaging journalistic and video content, HitFix's nationally recognized team leads the conversation around what's next in entertainment. With over 3.5 million monthly uniques on site and 50+ million through their video distribution, HitFix is rapidly becoming the Entertainment Authority, Everywhere. For more information visit www.HitFix.com, www.facebook.com/hitfix, www.twitter.com/hitfix or www.youtube.com/hitfix.