LUBBOCK, Texas, March 20, 2013 /PRNewswire/ -- Hixson-Burris Media, the leading business and practice development resource for dentists and dental professionals, selects Verasoni Worldwide for digital marketing and public relations. As publisher of the magazines The Progressive Dentist, The Progressive Orthodontist, and co-publisher of Efficiency in Group Practice, Hixson-Burris Media's pioneering content and unique perspective delivers proven strategies, new concepts and sound business ideas for today's dental practices. Topics range from technology to practice development, marketing, communications, community relations and philanthropy.
"We chose to partner with Verasoni Worldwide in part because they have a deep understanding of the industry and the fast moving media landscape. We need a marketing and public relations partner who understands our commitment to being thought leaders in the field and who will help us expand our reach and enhance our brand as we continue to serve our subscribers and study group members," said Bonnie Hixson, Owner and Executive Editor of Hixson-Burris Media. "With their track record of delivering unique and innovative campaigns, we're thrilled to select Verasoni Worldwide."
Verasoni Worldwide will be responsible for developing comprehensive integrated marketing and public relations strategies, including digital branding, web development and social media strategies.
"Hixson-Burris Media is the clear leader in its space, and we are excited to work with them as marketing communications partners to ensure that their business goals are met innovatively and efficiently," said Abe Kasbo, CEO of Verasoni Worldwide.
Sasha Idriss who heads Verasoni Worldwide's DigitEyes Unit will be the account lead.
About Hixson-Burris Media
Hixson-Burris Media is dedicated to teaching the business of dentistry. Through our geographically exclusive study groups and The Progressive Dentist, The Progressive Orthodontist and Efficiency in Group Practice magazines, we provide a unique online and print forum for forward thinking dentists, specialists and teams. To learn more about The Progressive Dentist, visit theprodentist.com, Facebook.com/ProDentist and Twitter: @ProDentist. To learn more about The Progressive Orthodontist, visit theproortho.com, Facebook.com/ProOrtho and Twitter: @ProOrtho.
About Verasoni Worldwide
Verasoni Worldwide is a full-service marketing and PR agency located in Montclair, New Jersey. Verasoni Worldwide delivers expertise to multiple markets including healthcare, financial services and banking, government, travel and hospitality and not for profit. Verasoni Worldwide is widely recognized as a leader in developing and implementing meaningful, cut-through creative campaigns for clients. Verasoni Worldwide is a pioneer of the integration of digital and traditional media, including public relations, advertising, brand development, reputation management and global marketing communications strategies. To learn more, visit: verasoni.com. Facebook.com/verasoni. Twitter:@verasoni.
SOURCE Verasoni Worldwide