Hixson-Burris Media Selects Verasoni Worldwide for Integrated Marketing and Public Relations Expands Relationship Beyond Digital
LUBBOCK, Texas, July 30, 2013 /PRNewswire/ -- Hixson-Burris Media, the leading authority on business and practice development for dentists and dental professionals, selects Verasoni Worldwide as marketing and public relations counsel. Verasoni Worldwide will work with Hixson-Burris Media on branding of the company's various business lines across media, including public relations, marketing, consumer awareness campaigns and special events. "As we continue to grow and deliver value to our subscribers, advertisers and business partners, it's important for us to tell our own story in meaningful ways that allow us to better connect with the marketplace," said Bonnie Hixson, co-founder and Managing Partner of Hixson-Burris Media.
"We are pleased to partner with Hixson-Burris Media, one of the most innovative and fastest growing media companies in North America. On behalf of our team, we're looking forward to helping the company achieve its business goals," said Abe Kasbo, CEO of Verasoni Worldwide. Hixson-Burris Media partnered with Verasoni Worldwide early in 2013 on digital initiatives. "It was evident early on that we made the right choice because of their work on our digital properties and we are looking forward to working with Verasoni Worldwide on our integrated marketing and public relations initiatives," said Dr. Ben Burris, Hixson-Burris Media's co-founder and partner.
Sasha Idriss, head of Verasoni Worldwide's integrated digital unit, will be the account lead. Hixson-Burris Media is the publisher of The Progressive Orthodontist and The Progressive Dentist magazines which continuously offer a unique perspective that delivers proven strategies, new concepts and sound business ideas for today's progressive orthodontists and dentists.
About Hixson-Burris Media
Hixson-Burris Media is dedicated to teaching the business of dentistry. We help to build productive, profitable practices that can afford to give back to their communities in a variety of ways. Through geographically exclusive study groups and The Progressive Dentist, The Progressive Orthodontist and Efficiency in Group Practice magazines, we provide a unique culture and community for forward thinking dentists, specialists and teams. To learn more about The Progressive Dentist, visit theprodentist.com, Facebook.com/ProDentist and Twitter: @ProDentist. To learn more about The Progressive Orthodontist, visit theproortho.com, Facebook.com/ProOrtho and Twitter: @ProOrtho.
About Verasoni Worldwide
Verasoni Worldwide is a full-service marketing and PR firm located in Montclair, New Jersey. Verasoni Worldwide delivers expertise to multiple markets including healthcare, financial services and banking, government, travel and hospitality and not for profit. Verasoni Worldwide is widely recognized as a leader in developing and implementing meaningful, cut-through creative campaigns for clients. Verasoni Worldwide is a pioneer of the integration of digital and traditional media, including public relations, advertising, brand development, reputation management and global marketing communications strategies. To learn more, visit: verasoni.com. Facebook.com/verasoni. Twitter:@verasoni.
SOURCE Verasoni Worldwide